USHBC Participates in Savor USA Home Baking Competition

Home baking has become a big deal throughout China.   This includes baking for family at home but also serious home bakers who start businesses at home to produce cakes and other goods for internet sales.

Online baking competition:  September 1-30, 2017
Participants are invited to utilize the US ingredients including blueberries and present recipes to Dougou for evaluation and judging by a team of celebrity chefs.

Award Ceremony:  October 20, 2017
This will be a big deal with ATO office in Shanghai and the gifts are great.  We will also have special gifts and recognition for Real Blueberry products.

Dougou is a very popular recipe site in China.   Here is their main portal.

Here is the mobile ap online:  http://m.douguo.com/activity/cpzj/index/1262

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Highbush blueberries are one of the main ingredients
Others include wheat, pecans, almonds...
Some of the rules
Chef on left is Master Louie who visited California blueberry fields in June. He knows his stuff! We also visited dozens of trendy bakeries in San Francisco and Las Vegas!
Local super stars
Visiting celebrity chef judges. Heinz is an old friend of blueberries from Hong Kong and Ryan works as consulting chef from the USA.
Here is some of the swag!
USHBC is a primary sponsor and will also provide dried blueberries as gifts and for baking.
One of the requirements is that we have online product available -- these two are online now and more to come. If you have an outlet in China let us know!
US Wheat Associates is a main sponsor and provide dozens of ideas online.
Stay tuned and we will present the winners and certainly some great products using frozen and dried high bush blueberries!

Blueberries Going to Goa!

USHBC takes the blueberry message to the state of Goa for an exhibit and meetings with trade.  The hard-working USDA organizer in Mumbai calls this the “Goa Roadshow.”   Although this is one of the smaller population states in India, it is unique and quite important for trade and food innovation which goes back centuries.

  • The Konkani coast was colonized by Portugal in 1510 until the 1960s.  Portuguese influence is everywhere — especially in foods which have a western and spicy flair!
  • Goa has the highest GDP and per capita income of any state in India.
  • Goa is a haven for European visitors and features a substantial tourist infrastructure with hotels, resorts and restaurant trade.  Goan food is world famous — ever had Lamb VindalooFeni is the local “moonshine” made from cashew fruit.
  • European airlines fly directly into Goa without stops in Delhi.
  • Trends tend to start in Goa!

Goa is an innovator in modern Indian cuisine and the Roadshow will test the waters with Indian chef Shoria Kapoor (Raj’s son)  staffing the booth at the exposition.  A variety of bakery and pastry products will be presented.

Note that the event is co-sponsored by the Federation of Indian Food Importers.


Talofa from American Samoa!

Welcome to America’s Paradise South of the Equator.

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Of course Blueberry Guy immediately found fresh blueberries in the store. Very fresh were on the same flight in from Honolulu
Here is my favorite Korean market in Tafuna. SK Mart has it all!
Good luck if you are looking for local produce! Here is a wild turmeric juice which sells for $16 per liter. It is touted as a relief for diabetes. Samoa has a terrible diabetes problem and a return to fruits and veggies and local items like breadfruit, turmeric juice and of course -- blueberries can help.
Check out the frozen blueberries.
I forgot to mention you can pick all the coconuts you want just about anywhere!
Time to say Talofa from Pago Pago!

Taiwan Super Chef Seminar – 2017

Bakeries and hotel chefs are a major target for frozen and dried blueberry market development in Taiwan.   Traditionally, chefs will use fillings which are great for pies — but limiting in other uses where whole fruit is needed.   Education and technology transfer is the key.

Our Mandy Chen (Blueberry Mandy as they call her now in Taipei) worked with Katherine Lee of the USDA-FAS Agricultural Trade Office to present a seminar on highbush blueberries for 100 invited food industry professionals.   Chef Jia-Ming Yang, a Taiwan celebrity chef and friend of blueberries presented an array of bakery products designed to demonstrate optimal use and innovation with frozen and dried blueberries.

  • Economical ways of using frozen blueberries in product development
  • Integration of dried blueberries into sticky and firm doughs
  • Optimal use of real blueberries in muffins
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Here are some shots from the successful event.

Introduction from MC who is an editor of a Taiwanese food industry publication.
Attendees included importers, distributors, food manufacturers, bakery and restaurant executives.
Katherine Lee and USDA staff welcomed the attendees showed great support for highbush blueberries.
Here is "Blueberry Mandy" who worked weeks in advance and behind the scenes to make this event a big success.
Chef Yang is well known in Taiwan and a real master and innovator. Here he shows how to utilize frozen blueberries to make yummy toppings and fillings for quality bakery goods.
Chef is one of these rare individuals who can cook and talk at the same time. He was entertaining and really showed his skills and presented blueberries well.
Of course he had an excellent helper who has worked together with for years. They were like a well-oiled machine!
Chefs made the recipes look easy and appealing.

USHBC Works the Indian Foodservice Sector

India has been a pleasant surprise for USHBC market development activities.

This September USHBC will partner with the USDA-FAS Trade Office, The Forum of Indian Food Importers (FIFI) and several current importers of frozen and dried blueberries in the Delhi Capital Region which some believe has a population exceeding 50 million.

This activity and several others in India this year are in cooperation with USDA and most importantly the FIFI organization which is a key player in working on issues of importance to food importers (and food exporters like US Blueberries)  This can includes duty reduction.  High visibility promotions like this help enlist Indian government support and show our involvement with local businesses.

We are off to a good start with more than $300,000 declared value of processed blueberries imported in 2016.  USHBC yearly investment in the market is $47,000 USD which incudes our local food tech rep Raj Kapoor and multiple trade show events and promotions such as the upcoming foodservice activity in Delhi.   We cooperate with organizations and USDA to stretch the dollar and increase reach.

With the growth of the Indian foodservice sector–especially in the western foodservice segment — we see a logical path for frozen and dried blueberry market development.

Promotion Details:

  • 17 stand-alone restaurant operations.   A focus on trendsetting, high visibility establishments.
  • 3 five-star hotels (The type that upscale locals dine at)
Objective:  (From organizer FIFI)
Our primary objectives are to showcase the wide array of U.S products available in India and to expose and educate a broad audience including, trade and industry reps, Indian media, and consumers about U.S. products which are locally available and with greater potential in the Indian market.  The activity will include traditional and social media as a means to educate the target audience on how U.S. foods and beverages can be compatible with Indian tastes and are often complementary with local Indian products.  Moreover the activity will educate them about the availability, quality, and value of U.S. foods and beverages in the market.
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Check out these great promotion partners who will be featuring US Blueberries from August 25 onward!

Multiple restaurants where Indian Hippsters gather
A lifestyle chain which includes coffee shops, frozen yogurt and western and meals and chat
Welcome to Dramz a hideaway where Bollywood stars congregate
Welcome to the Library where high tech upwardly mobile Dehli-ites meet and aspiring entrepreneurs lounge
Kyline is seen in a number of major Bollywood films. This place draws the "beautiful people."
If you want service -- visit the Hotel Imperial and feel like a Maharaja
At Hotel Lila you will see diplomats as well as Indian VIPs
Raddison Blu is a chain all over India and the Middle East. The trendsetting foodservice operations blend Indian and western fare and are blueberry fans. Lots of promotion potential with the Name: Raddison Blu

USHBC is using social media to spread the real blueberry message to a new generation of Brazilian consumers.   Katia Miura — who needs to be called “Blueberry Katia” from this point reached out to super blogger Mãe da Menina é Assim known to her online fans as “Maedameninaeassim.”  Supermom and her lovely daughter are huge in Brazil and draw blog visitors to see her progress and tips on raising her daughter.  She is huge as they say in the blogging biz.

Super Mom has more than 56,000 active followers! 
322 followers have already sent their like!”
We gained many new followers to our Brazilian web site!

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First Katia developed a clever cookbook aimed at mothers and daughters.
You probably recognize some of these recipes from the USA with some Brazilian dishes as well.
Brazilians love everything sweet! Adding blueberries to home baking in a new concept.
Now it is time to color the mascots and learn more about real blueberries!
The recipe book encourages moms to head to the market to get some real blueberries -- fresh US blueberries in the winter!
Here are the ingredients given to the Super Mom Blogger! Note they include fresh blueberries from the USA which just arrived by plane.
The cute kid loves the blueberries and the quality time spent with mom in the kitchen.

Our Latin America Representative Katia Miura connects Central and South America with US blueberries through innovative use of social media!  Check it out and visit often as this wonderful web site is continually updated.   It’s a hit and we continually hear from fans from all over the region who enjoy the blueberry connection.

www.ushbc.com.br

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Beauty sells and beauty-from-within is woven throughout the site.
Here is where we educate! Stories are presented on hot topics including blueberry history, uses. Here is a post on blueberry muffins.
We keep food manufacturers and consumers informed about the many new product developments with blueberries! Stay tuned for Real Blueberry Seal action!
Now this is what makes this an effective website! News is published daily and we are creating a community of blueberry aficionados and end users. We hear back regularly and have established a dialog which is resulting in blueberry demand.
Innovative recipes and formulations for the Brazilian market are presented each week!

Progressive Grocer India – Blueberry Healthy Snacks

Here is a sign of how far dried blueberries (dried fruit and nuts in general) have come in the modern Indian grocery scene.   Traditionally dried fruits and nuts are sold as bulk commodities in wholesale markets.  Each city has a huge dried fruit market such as the Khari Baoli in Old Delhi which has centuries of tradition in dried fruit and nut sales.   If you visit you will see narrow alleys with dozens of stalls packed with bulk dried fruits like raisins (kismis), dates, almonds and walnuts.  The new grocery scene in India is now featuring more and more packaged dried fruits and nuts. Check out the Progressive Grocer magazine India Edition.   It features stories on two companies who are expanding the retail trade for healthy snack packs — including dried blueberries.


USHBC continually publishes articles in food trade magazines read by product developers.

Here is a selection of a few in the past months.

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Australian Food Technology Conference

Australia is a nation of 24.6 million .  They produce fresh blueberries.  They restrict imports of fresh US blueberries. They also import substantial quantities of processed blueberries.(dried, frozen, juice) — around  3 million kg per year from the US.  (5 million lbs).

This year, USHBC took a step towards food industry market development with attendance at the once-every three year FoodPro exhibition and conference in Sydney.   This is the place where Australian companies look for “ingredient solutions” such as powders, purees and concentrates that are used in baking, dairy, beverages and snacks.

This year we checked out the show and it looked promising.  We will exhibit in 2020!

FoodPro is similar to the Institute of Food Technologists in the USA.  It happens every three years and is sold out years in advance.  Flavor Consultants, a US based company with operations in Australia invited Blueberry Guy to attend and check out the show for future consideration.  It was a great place to interact with the Australian food industry.
Flavor Consultants sells natural flavors and has strong ties with the research and development staffs at major Australian companies.    They are now promoting blueberry powders to their customers as you will see from the Real Blueberries banner.
Here is a shot of the China Pavilion at Food Pro.   Yes, this is during the show hours at this busy exposition.  Chinese berries were implicated in food safety scandals the last three years.