SIAL Paris Starts

SIAL Paris Starts

SIAL is the World’s fair of food.  The mega expo is run every other year in Paris, France.

  • 7,000 exhibitors
  • 190 countries
  • 160,000 visitors

SIAL is a great place to meet current and potential users of blueberries.  Interest from Europe is for dry and frozen.


Cereal Chemists Meet in London

Cereal Chemists Meet in London

The American Association of Cereal Chemists (AACC) is now AACCI (International).

USHBC has been a member of this association for decades and the membership includes research and development staff from some of the leading bakery, cereal, brewing and other industries.

Selfie time at AAC-I This is the view from the USHBC table top. This is the main route to the technical sessions and all roads lead to the USHBC table!

Membership reflects the international membership including General Mills, Kellogg’s Quaker and others.

USHBC has a table top display at the event and continually meet with researchers to discuss blueberries and blueberry solutions.  Tomorrow is pet food day!

Visitors are drawn to the display of blueberry-containing cereal products from around the world.


Korea Discovers Blueberry Ingredients

Korean companies continue to innovate with blueberries.  

Here are some recent examples of blueberry powders and flakes utilized in innovative breakfast cereals.

We will exhibit some if these innovative products at the upcoming American Association of Cereal Chemists International (AACCI) meeting in London, October 21-23.

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This product from Mom Knows Best utilizes real blueberry powder in extruded grain pieces. This is the "real deal!"
Now this is interesting! Note the chart where "Mom" classifies food by color!
Fresh blueberries on the package and dehydrated blueberries extruded into the cereal flake.
Check out the chart on the back panel that shows the equivalency of dried to fresh blueberries.

Blueberry Chex with Real Blueberry Powder

Now, that’s what I’m talking about! 

Check out the real blueberry powder in the Chex flake from General Mills.  No artificial flavors or colors here!

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Made with real blueberry powder!

Blueberry Innovation – India!

Check out the latest new product innovation in India — Festaa! 

With the help of our social networking Raj Kapoot — Festaa developed this new blueberry syrup.  Raj helped the company hook up with local suppliers or USA blueberries and here is the result!

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India Culinary-Mixology Competition

USHBC co-sponsored a culinary and mixology competition at the SIAL-India Exposition, September 19-21 in New Delhi.

Competitors concocted blueberry margaritas, mojitos and lassis!

Stay tuned to learn the winning mixology recipe!