Welcome to Battle Creek Michigan. As the sign says this is the place where breakfast cereals are made. It is the home of Kellogg’s and Post and others. What brings the Blueberry Guy to Michigan this April: The annual Institute of Food Technologists (IFT) Great Lakes Section Expo! (GLIFT)
USHBC has been active in the IFT from the start. We participate in the annual meeting, advertise in the publication read by members. These are the product developers who are launching the hundreds of new products each year!
Welcome to my “office.”
While the managers attend the big shows in Chicago and Vegas — the workers attend the regional meetings. This is a great time to set up an “office” at the event center next to the Kellogg’s world Research and Development Center in downtown Battle Creek. We arrange informal meetings and drop ins from the different research laboratories stop by. It is a great way to research the food industry and promote processed blueberries to the food industry.
Friends from Van Drunen Farms, big boosters of blueberries!
In my view, the most important activity at these events is to meet up with the sellers of blueberry ingredients. These are the industrial food brokers who are continually in the field selling our blueberries. They are important and we support in any way. They are always happy to see the support and attendance of the USHBC FoodTech program.
The GLIFT run is also a great opportunity to meet up with growers and packers in the area!
See you next year!