Japan Bakery Promotions

For the fifth year, USHBC will participate in the Japan Bakery Expo called Patisserie and Baking Japan.

Here are the type of bakers we are reaching at the P & B! These are serious bakers, many trained in Europe and operating high end bake shops throughout Japan.  Many of the top bakers in Japan will be at the P & B competing in the Japan Bakery Grand Prix!

Here is our brochure years ago. It contains the basic blueberry items. It was well received and now bakers all over Japan!

Stay tuned — Blueberry guy will spend a week in Tokyo and will post some of the latest trendy blueberry products!

Here is a peek of one of my favorites! Cheese and blueberry bun!   おいしい  (yummy)

 

 

 


NaturalTech Brazil

This month our Latin America Food Engineer Katia Miura visited the NatualTech Exposition in Sao Paulo. Check out a whole new generation of healthy foods!

340 exhibitors and 40,000 visitors for this three day event!

Brazil, a nation of 200 million has transformed from a beans and beef culture to health conscious.  Natural food stores have popped up all over the country and health perceived ingredients such as jungle fruits, berries and natural herbs are integrated into food products.

Here are some interesting items from the expo.  These innovative products do not make it onto the MINTEL charts!

 

 

 


Real Dried Blueberries – India

USHBC work in the India market has driven tens of new consumer-packed dried blueberries to Market! What’s next — Companies like Gourmania are proudly displaying the Blueberry Real Seal on pack.

We remember back in 2010 when Indian importers told us we would never sell dried blueberries to India due to the high price! In 2018 value soared above $1 million. We are ahead of the pace in 2019!


Vietnam Fresh Blueberry Promotions

Welcome to our Fresh Blueberry promotion at Vinmart Ho Chi Minh City, Vietnam.  Note the “Beautiful Blueberry” imaging and posters decorating the store. Notice the spiffy “Blueberry Uniforms” worn by all — including the “Blueberry Guy!”

 

The concept is pretty simple. Attract attention of the shoppers and give them their first taste of real fresh blueberries!

Vietnam is a young country and our promotion drew the next generation of blueberry lovers.

Stay tuned for more excitement in the ongoing fresh blueberry promotion!

 

 


Vietnam Fresh Blueberry Launch

Here is the Vincomerce Flagship store at Times City, Vietnam. Yes — they build their own cities. USA Blueberries everywhere. Today, the USA Ambassador will visit and give a speech.

 

Beautiful blueberries is the theme.   Tomorrow, July 12 USHBC will start sampling at Vincommerce stores all over Vietnam.

Stay tuned!