India Discovers Blueberries!
What' going on in the sub-continent of 1 billion plus population. Blueberries are creating a buzz in the supermarkets and media.
"Very Berry" Frozen Blueberries!
Health "Halo" - India has century old food-as-health traditions called Ayurveda. It is quite complicated, but simply -- certain foods are considered beneficial for specific health benefits. Blueberries seem to fit a whole range of Ayureveda categories and although they are not traditional, they certainly are appreciated.
Media - Check out the Times of India artiles below which is written by a staff writer not affiliated with the USHBC. Almost each week we see new articles published on the benefits of blueberries for skin care, weight loss and this one on love life! Of course USHBC does not condone these claims, but they just keep on coming and tend to be woven into the fabric of a new India health halo.
Image. Millions of Indians are on the move and living, working and studying outside of India and are gaining first hand exposure to blueberries. USHBC has noted that fresh blueberries are one of the prime gifting items which returning Indians bring home from journeys.