Blueberry Beverage Mania!
Ten years ago, this author could not find a single blueberry beverage at the localsupermarket. I called a big juice company and was told they had one blueberry item marketed at Sun City Arizona tailored to seniors! Have things changed!
Blueberries are now a mainstream juice ingredient, as a single strengh or blended juice.
This year we expect more than 150 new blueberry product introductions.
In Asia, and Europe we have seen even more impact with more than xx new blueberry products!
The answer is health and taste!
Health! With consumer interest in the bluebery “health halo” a first generation of blueberry beverages were launched in the 1980s in Korea. One was even called “Eye Berry Gold.” The products were marketed as eye stress relievers and were sold in small viles at grocery stores. This has become a tradition in Asia.
Flavor! The new generation of blended bleberry drinks began in the early 2000s. Manufacturers experimented with blends of bluebery and apple, cranberry and citrus. Pomeganate blueberry became the rage. Blueberries taste great and some synergystic combinations developed leaped in popularity in supermarket sales.
Healthy and Flavorful!
Today’s blueberry beverages are both flavorful and healthy! Manufacturers are experimenting with new combinations and also single strength blueberry juices are capturing a following in the natural foods business and beyond. Keep an eye out for new bluebery beverage momentum.