Blueberry New Products on Rise Worldwide!
Almost a century ago, Elizabeth White started her highbush experiments in New Jersey. Could she have imagined that this wonderful fruit would end up in more than 33,000 food products around the world!
New Products 2012
– This was another big year for highbush blueberries with more than 1,300 new products. Compare this to 346 in 2000 – which by the way was the year the USHBC began its promotions to the food industry.
World – Blueberries continue explosive growth in the world food industry. In 2012, more than 2,615 new blueberry containing products were launched in countries outside of North America.
Europe – Still the traditional user of blueberries in food products. In 2012, more than 1,467 new blueberry-containing products were launched. This is compared to 213 in the year 2000.
Asia – Decades ago — we were told that “Asians did not like blueberries.” Not anymore! In 2012, more than 877 new blueberry containing products were launched. Compare that to: 119 in the year 2000. We see more and more rapid growth and perhaps twice this amount next year. USHBC focuses promotional efforts in these high-potential markets.
Latin America – New blueberry production has given Latin Americans a taste for blueberries. Food processors in the region are boosting consumer appeal with blueberry ingredients. In 2012, more than 168 new blueberry-containing products were produced in the region. In 2000–there were none!
Africa & Middle East.
USHBC has begun market development work in these regions with great food traditions and little exposure to blueberries. Driven by health-related information — especially blueberries and diabetes — manufacturers are driving new blueberry products to market. In 2012, 99 new blueberry-containing products were introduced in the region. Compare that to 11 in 2000.