All North American New Products Identified by Mintel Global New Product Database GNPD, which have the key word: “Real” on the package. (chart above)
At the end of 2018, I did a Mintel search of new products launched in North America: “Real,” resonates in the market place!
Key word: Real
This query returned 2,587 new products which used the term, “real” on the label in 2018.
Just a few:
Real bacon, Real cocoa, Real vanilla, Real milk, Real egg whites, Real fruit and yes —
Categories where the term “Real” is most prevalent:
The following product categories use the word “Real” most often on packages.
What is non-Real Blueberry? These ingredients include: fat bits, gum bits, cereal bits, and other product concoctions that are designed to look like blueberries.
The ingredient list (below) is from an actual product label which includes the name, “blueberries” in the product name. Ironically, vivid blueberry artwork is also shown prominently on the product package:
Blueberry Flavored Bits: (sugar, corn syrup, corn cereal, modified food starch, palm oil, artificial flavor, citric acid, red 40 lake, blue 2 lake)
2018 “Real” Mentions on Pack
In 2018, 422 new or re-launched products contained the term “Real” on the package. Of these 422, 22% (101 products) contained blueberries on the ingredient statement.
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