Blueberry Bonanza in Korea!
Ten years ago, when our blueberry team visited South Korea — we had to explain what a blueberry was. Today the land of the morning calm is anything but calm about blueberries and even the media is calling it: Blueberry Fever.
>Frozen blueberry shipments are up from less than 200,000 lbs in 2002 to more than 7million lbs in 2012!
Korea is now the leading export market for US frozen blueberries.
>New product introductions have leaped from 1 in 2002 to more than 143 as of the end of July 2012.
What is driving the demand. Koreans appreciate healthy foods, and have been into nutraceuticals for centuries. Items like Ginsing, Omija berries and yes — garlic and kinchee are part of a healthy diet. A new spin: image conscious Koreans associate bluenerries with beauty and skin. This has lanched a whole generation of natural beauty products, beauty from within product development.
One other big factor! Koreans love the taaste of blueberries and this year, they are getting a taste with the opejing of the market to Oregon blueberries. 감사합니다 Thank you Korea for leading the way!