I love Mexico, and am happy to report that loves blueberries! Ten years ago, I attended expositions and met with companies and consumers alike. Spent most of my time explaining that the blue-berry was edible! Now, the consumers line up for the blueberry!
Mexican consumers have seen blueberry products like jams and jellies for decades. Items like blueberry waffles, and muffins are also found in gourmet stores. Packages contain graphics of blueberries and the name “blueberry” has a strong recognition — especially in the northern regions of the country with the most contact with the .
The Big Box!
In the past, imported items such as blueberries traveled a precarious journey from the Border crossings of to wholesale markets or Centro de Abastos in the major cities where stores and restaurants did their wholesale shopping. In the 1990s, Sams, Walmart, Price Club and other stores entered and began to import items direct. Mexican based companies followed. Now fresh, frozen and dried blueberries are available 365 days a year in .
Now locally produced fresh blueberries from is on the rise and is giving consumers more opportunities to try fresh blueberries. Mexican growers have the blueberry spirit and are doing a tremendous job of educating the public.
Despite a “beans and rice” image misperception, Mexican customers are very health and body-mage conscious. Health and natural food stores are everywhere. Newspapers and magazines cover the latest health beauty and nutrition trends. Mexican companies such as Pan Fuller, El Globo and Sabritas have all utilized blueberries in new products. Last year more than 60 and we expect more by the end of 2012.