Welcome to the USA Foods Showcase sponsored by the US Embassy Hanoi at the Melia Hotel, Hanoi, November 28, 2018.
Thank you to the US Embassy in Hanoi and the ongoing support from the USDA-FAS and APHIS staff in Vietnam! They are always looking out for blueberries. The excitement continues.
USA Ambassador to Vietnam Daniel J. Kritenbrink visits the USA pavilion of the Food & Hotel Exposition held November 27-30, 2018. He spent time visiting with Team Blueberry and was well versed in the great progress that USHBC has made in Vietnam in the past year.
Hana samples mini blueberry cakes from a popular Hanoi bakery! We also passed out dried and frozen blueberries which were a big hit!
Chef Shorya Kapoor — yes the son of the ever-popular Raj Kapoor in New Delhi India – presented a seminar on highbush blueberries to fellow attendees of the Baking Technology Course at the campus in Manhattan, Kansas.
Bakery professionals from throughout the world attend the 16-week course. Attendees included staff from some of the leading bakeries in the world including Bimbo (Mexico) , Yamazaki (Japan) and Uni-President (Taiwan).
Shorya gave a introductory presentation on highbush blueberries and a laboratory on the optimal use of frozen blueberries in commercial muffin formulas.
Attendees were especially interested in dried blueberries, powders and other ingredient solutions!
USHBC hosted an all-day seminar for importers, distributors and end users of highbush blueberries in Mumbai, India November 20, 2018. We anticipated 40 and 86 professionals took time from their busy schedules to attend! It was a special honor for USHBC to salute some of the pioneering companies who Nutraj, Tajir, Orchard, Delta, IG and Anusaya among others who have worked side by side with USHBC for the past decade.
The event, coordinated by Raj Kapoor, our India FoodTech, consisted of five parts.
Blueberry Education. Tom Payne gave an overview of blueberries and blueberry ingredient solutions.
A Panel discussion by importers, distributors on the market situation and strategies for moving forward. (including a strategy for India stakeholders to work on duty reduction with their government).
A chef demo that showed the use of frozen blueberries and the economics of adding this value added ingredient.
A salute to India by Tom Payne for rising from $0 to $1 million I imports in 2018, and marketing strategies for moving forward!
A panel discussion by some of India’s top celebrity chefs with impressions and advice on increasing blueberry use in the food industry and food service categories.
At the end of the day, we announced that this will become a yearly event and will include a New product award. Companies pledged to give full support to our marketing efforts — with special emphasis on use of the Real Seal in qualified products.
USHBC will exhibit at the Mexico Food Tech Summit and Expo held in Mexico City September 26-27. Prior to the show — Meetings have been scheduled with some of the leading food processing companies in Mexico. Viva Mexico!
The Mexico food industry is on the move.
Grupo Bimbo is the largest bakery in the world and also the largest bakery in the USA and Canada as well as Central and South America. They just opened operations in China!
Rich’s Products distributes bakery ingredients all over the nation of 130 million.
Kellogg’s and Quaker operate thriving businesses in cereals and snack bars.
This is not to mention all of the important regional and national food processing companies!
USHBC has been working in the Mexican food industry for the past 15 years and we have seen a lot of changes — for the good.
New Blueberry Products as of 9/24/2018
Companies are calling blueberries — blueberries!
Some still call “mora Azul,” but few “arándano” which means cranberry!
Some of the most innovative products in North America are coming from Mexico. Mexico is home to ancient grains and we are seeing more and more blueberry combinations.
The health snack sector loves blueberries. Bars contain dried blueberries.
Following the USHBC Strategic plan, USHBC FoodTech explores new long-term markets for highbush blueberries!
Since joining the team one year ago, Hana has visited most of the “Tiger Economies” of Southeast Asia, attending or exhibiting at food manufacturing expositions, meeting with experts such as importers, exporters, distributors and manufacturers. These are the future customers for US blueberries and ingredients.
Cambodia is a nation of about 16 million
Although Cambodia is sometimes remembered as a land of turmoil and strife, it has stabilized and has become one of the leading tourist destinations in Southeast Asia with remnants of ancient civilizations, temples and a rich culinary legacy.
Cambodia is developing a high level urban infrastructure with modern roads, mass transit and the sign of affluence: Mega Malls and grocery stores.
The country has a well educate hard working labor pool which has drawn major Asian and European companies into the region to develop factories that can capitalize on the abundant raw materials.
Although a poor country overall, there is a rising middle class and wealthy upper class with spending power.
Cambodians are a nation of “foodies” and some say their local cuisine is one of the most sophisticated on earth with multiple spices, and classical French influence from colonial Indo-China days.
What Next? Cambodia is on our radar screen. We see immediate opportunities for fresh and frozen polybag for hotel and restaurant trades which in turn are give exposure to the population. We are seeing baking, dairy and confectionery operations starting up in Cambodia and the food industry is also a long term target. With a USHBC FoodTech positioning in the region — we can easily asses and service these new markets and get in at the start of something special!
Here are some views of the New Pnom Penh:
USHBC FoodTech Hana Huynh visits Cambodia to assess future market for processed blueberries!
Religion is everywhere. Streets are immaculate. Gourmet Cambodian meals can be enjoyed at roadside stands. Make sure to try the curry catfish!!! If you look beyond the temple you will see a new 5-star hotel and shopping complex.
Time for shopping. Most stores are local chains, and are modeled after Singapore and Hong Kong markets. They include smaller malls and include first class bakeries where you can get a world-class French baguette!
Cambodia is a fruit consuming country and the aroma of durian is everywhere. Despite all of the fruit in the country you will find imported juices everywhere as well as sweet jams, jellies and preserves.
Here is the inside of one of the many mega malls in Phnom Penh.
Time for the CamFood Expo. This is a very new concept in Cambodia. With a booming high-end tourist traffic, the country is moving to increase quality of local goods and also ease up import requirements.
Here is the USA Pavilion. For now it is mainly meat and poultry. Now US ingredient companies are trickling in to grab first dibs on the food and hotel supply. We met with importers, distributors and manufacturers. Many will be attending the Food Ingredients Asia Expo in Jakarta in October and will stop and visit the USHBC booth.
Japanese and Korean companies such as Kewpie (mayonnaise) are now established in Cambodia. Khon Ghuan -- a large Malaysian biscuit company opened manufacturing operations in Cambodia. It is a matter of time before the big Korean companies arrive!