Vietnam Fresh Promotions Reach Provinces

Hoa Binh is a mountainous province in Northern Vietnam about 75 kilometers from the Capital city of Hanoi. The population of the regional capital of Hoa Binh is around 300,000.

July 25, 2019 was a big day for Hoa Binh,  1. Grand Opening of the first Vinmart Mega Mall in the Region.  2. Arrival of fresh USA blueberries!  Promotions continue at stores in Hanoi and Ho Chi Minh City and expanding to cities all over this blueberry-loving country of 96 million!  Bring on the blueberries!

Welcome to Hoa Binh. This was a historic moment in the region and the excitement is building!

USA blueberries were the talk of the town!

Most have never seen fresh blueberries before. They tasted, they liked and purchased. And, will certainly tell their neighbors!

USA blueberries attracted a crowd! The store needed to limit items per customer!

Ladies come back for more!

Don’t worry more fresh blueberries are on the way!

 


Vietnam Fresh Blueberry Update

Week Two of USA Fresh Blueberry Sampling.

Meet your customer here at the Vinmart in Ho Chi Minh City.

Good news is — fresh blueberries are a huge hit and for second week — this chain is sold out quick.  Online sales are brisk.

Other store chains are now interested in promotions!

USA Fresh Blueberry Sampling. Meet your customer here at the Vinmart in Ho Chi Minh City. 

 

 

Here is how it works. USHBC sets up a decorated stand in the produce section of the market. We provide samples and also roam the store to reach more customers for their first taste of fresh blueberries!

Vietnam is a young country with most population in their 20s and below.

Meet our future customers!

Grocery shopping is a weekend family outing. Extremely hot outside and humid. Pop into the air conditioned Vinmart and try some fresh blueberries. Kids love it and of course mom is excited to see beautiful blueberries and buy two and get a “Beautiful Blueberries” beverage container!

Ok, Blueberry guy has been talking about how much the Vietnamese ladies appreciate blueberries. The guys are getting into the act as well!


Tokyo Bakery 2019

Real Blueberries are a hit at the Japan Bakery Expo.

Thanks to the USDA-FAS Agricultural Trade Office (ATO) for arranging!

Here is why bakers attend the show! Near our booth we see the celebrity bakers from Tokyo’s trendiest bakeries. We offer blueberries for the demos!

My favorite is the blueberry pizza!

The expo is a great opportunity to see what is hot in Japanese baking.

This bakery supplier from Okinawa (far south prefecture) uses the blue sweet potato for an enriched flour and blue color! We swapped blueberry powder for ube. Who knows!


Japan Bakery Promotions

For the fifth year, USHBC will participate in the Japan Bakery Expo called Patisserie and Baking Japan.

Here are the type of bakers we are reaching at the P & B! These are serious bakers, many trained in Europe and operating high end bake shops throughout Japan.  Many of the top bakers in Japan will be at the P & B competing in the Japan Bakery Grand Prix!

Here is our brochure years ago. It contains the basic blueberry items. It was well received and now bakers all over Japan!

Stay tuned — Blueberry guy will spend a week in Tokyo and will post some of the latest trendy blueberry products!

Here is a peek of one of my favorites! Cheese and blueberry bun!   おいしい  (yummy)

 

 

 


NaturalTech Brazil

This month our Latin America Food Engineer Katia Miura visited the NatualTech Exposition in Sao Paulo. Check out a whole new generation of healthy foods!

340 exhibitors and 40,000 visitors for this three day event!

Brazil, a nation of 200 million has transformed from a beans and beef culture to health conscious.  Natural food stores have popped up all over the country and health perceived ingredients such as jungle fruits, berries and natural herbs are integrated into food products.

Here are some interesting items from the expo.  These innovative products do not make it onto the MINTEL charts!

 

 

 


Real Dried Blueberries – India

USHBC work in the India market has driven tens of new consumer-packed dried blueberries to Market! What’s next — Companies like Gourmania are proudly displaying the Blueberry Real Seal on pack.

We remember back in 2010 when Indian importers told us we would never sell dried blueberries to India due to the high price! In 2018 value soared above $1 million. We are ahead of the pace in 2019!


Vietnam Fresh Blueberry Promotions

Welcome to our Fresh Blueberry promotion at Vinmart Ho Chi Minh City, Vietnam.  Note the “Beautiful Blueberry” imaging and posters decorating the store. Notice the spiffy “Blueberry Uniforms” worn by all — including the “Blueberry Guy!”

 

The concept is pretty simple. Attract attention of the shoppers and give them their first taste of real fresh blueberries!

Vietnam is a young country and our promotion drew the next generation of blueberry lovers.

Stay tuned for more excitement in the ongoing fresh blueberry promotion!

 

 


Vietnam Fresh Blueberry Launch

Here is the Vincomerce Flagship store at Times City, Vietnam. Yes — they build their own cities. USA Blueberries everywhere. Today, the USA Ambassador will visit and give a speech.

 

Beautiful blueberries is the theme.   Tomorrow, July 12 USHBC will start sampling at Vincommerce stores all over Vietnam.

Stay tuned!

 

 


India Bakery Education

Chef Shorya Kapoor, instructs class on pastry and cakes at the AITBM Baking School in Greater Noida, India. Shorya trained at the American Institute of Baking (AIB) and now integrates blueberries into the regular curricula.

Here is what Shorya demonstrated. Each year hundreds of students train at the AIBTM and they will be ready to use blueberries when they enter the job market at hotels, restaurants and bakeries.


Smoothie Time in Taipei

Temperature 85 Degrees — high humidity. Welcome to Blueberry Smoothie time in Taipei!

Our Greater China FoodTech, Mandy participates in the USDA-FAS 4th of July celebration at the Miramar Entertainment Park in Taipei.   Frozen blueberry smoothies were a hit!  And, of course — “all visits begin and end at the gift shop!”

Meet our new frozen blueberry fans!

Frozen blueberry importers in Taiwan appreciated the positive support!

 


Taiwan Celebrates American Independence Day!

Taiwan FoodTech Mandy Chen meets the Vice President Chen, Chien Jen of the Republic of China (ROC) along with friends from the American Institute of Taiwan (AIT) at Fourth of July Celebration in Taipei.  The Event was officially called: “Celebrating America’s 243rd Independence Day & the U.S. – Taiwan Travel Year.”

AIT Director William Brent Christianson is a big fan of blueberries enjoys some just arrived California blueberries.

Here is Chris Frederick who is the director of the USDA-FAS Agricultural Trade Office (ATO) in Taipei. USHBC participates in dozens of activities and events sponsored by the ATO each year including trade shows, seminars and important receptions such as this Fourth of July celebration.

Ok, time for speeches and toasts! Time to celebrate the 243rd anniversary of our Declaration of Independence. The ROC Celebrates its biggest national holiday on October 10 or as they say 10-10. Many thanks to the people of the Republic of China, the American Institute in Taiwan for celebrating our Independence day with us!


Food Taipei – 2019

Food Taipei held June 18-22, 2o19 is the big event for the food industry in Taiwan, Republic of China.  It is also like old home week for the blueberry guy and a chance to meet old blueberry friends from over the years.

The “Two M’s” Melody and Mandy Chen.  They do a great job representing USHBC in Taiwan and Greater China.   Note their cool “Real Blueberry” uniforms thanks to Hana in Vietnam!   Team Blueberry Taiwan participates in regular seminars, promotions and events with the USDA-FAS office in Taipei.  In the last three years, the crew has conducted retail sampling programs for fresh and frozen blueberries to help keep the important retail sector moving.

As always, the USHB booth was the center of attention in the USA Pavillion.   Importers and users current and new came by to chat at the booth.

The American Institute in Taiwan (AIT) held a wonderful trade reception after the expo and look what was the showcase dessert!

Taiwan = 24 million population

4-year average value of US Blueberry imports according to US Customs.

Dried Blueberries  = $ $236,000

Fresh Blueberries =  $1,317,000

Frozen Blueberries = $976,000

Total: $2.59 million USD

Prospects for future:

Taiwan companies are important players in the Greater China food industry.  They operate all over China and companies like Ichido Bakeries in East China are blueberry trendsetters.

More an more companies are trying blueberry ingredient solutions such as powders, juice concentrates and purees in the dairy business.

Thank you Taiwan and see you next year at Food Taipei!

 

 

 

 


Vietnam Celebration

Lots to celebrate in Hanoi, Vietnam!

USA Independence Day a little early!

The 50th Anniversary of the USA Moon Landing

2nd Anniversary of Hana working for the USHBC in Vietnam

Upcoming arrival of fresh blueberries from the USA.

Our Hana and Van attended the big event and served Real Blueberry smoothies which were a big hit in the hot and humid summer!

Semper Fi!

Smoothie time!

 

 

 

 

 


India Bakery Exposition – Chennai

Bakery Expo was a big event this year for USHBC FoodTech activity in India.  This year, nine (9) importers and distributors attended and shared space at this annual event.  Bakers from throughout India visited the booth and of course ask: “Where can you buy USA blueberries.”  Well, step right up.

The booth was specially constructed to provide exposition space for suppliers along with a common area.

The whole sales cycle was completed and a the USA blueberry suppliers were very thankful for the opportunity to participate.

Above: here is the group of USA blueberry suppliers at the show.

Below: Meet the “Big Boss” from the Tamilnadu Bakers Association.

Below: Brisk Traffic at the USA Blueberry booth