Blueberries to Kerala

Kerala is a state on the Southwest Malabar Coast of India. Population: 33 million, highest literacy rate in all of India at 97%. Besides spicy food — Kerala has a reputation for innovation and entrepreneurship. Famous Lu Lu Supermarket brand started in Kerala and now is all over the Gulf, Southeast Asia and North Africa. Kerala’s 10,000 bakeries are a good example of this spirit of innovation! This month they come together to learn about blueberries at their annual Indian Bakery Federation meeting.

Just in case you are in South India on August 18–here is the detail on the bakery meeting and seminar. About 500 bakery owners are expected. Our India FoodTech Raj Kapoor will present blueberries in bakery products and show bakery innovation with blueberries.

Here is an example of Indian-blueberry innovation. We developed a collection of blueberry bakery formulas with a famous pastry chef in Delhi. Check out this blueberry-bursting brioche!

Now you may ask what happens when these 500 bakers are converted to blueberry-lovers! A few years ago they would talk to their supplier who possibly could deliver a jar of blueberry preserves from Europe. Now–it’s Blueberry time! These ladies and gentlemen are representatives of Indian companies who import, produce and supply U.S. blueberry bakery ingredients! This photo is from our cooperative effort at India Bakery Expo 2019 in Chennai! These same companies are targeting the Kerala bakery industry and ready to supply!  (by the way — that is the ever-popular Raj Kapoor on the far left!)

Thanks to our partners for driving sales of US blueberries to more than $1 million USD in 2018! 2019 looks very good!