Blueberry Flavor

Check out this beautiful poster from a New Jersey flavor company: Sapphire. What is a flavor company? These are firms which use natural, or synthetic substances to create flavors, fragrances for foods, beverages, cosmetics and all sorts of other product areas. In the past, if you tried a “Blueberry flavor” you would be greatly disappointed. Now a new generation of flavor companies are using treal extracts, essence, powders and other co-products from real blueberries to make acceptable blueberry flavors. Some bakers use these flavors to boost the blueberry flavor in a muffin. Food processors are looking for consistency and safety and these alchemists often have long-term business with beverage, confectionery and dairy companies to get just the right flavor! Glad to see them keep it real!