USHBC FoodTech Julia Zhu presents highbush blueberries to health professionals as well as importers and distributors at seminars held September 15-20, 2019 in: Changsha (Hunan Province), Hangzhou (Zhejiang Province) and Nanjing (Jiangsu Province).
These three “Second-Tier” cities are some of the largest population centers of China and are some of the fastest developing regions in the country of 1.3 billion. Few cooperator promotions reach these regions and the seminars had great impact.
Attendees included key opinion influencers in the health field such as nutritionists, journalists and educators. At same time, importers, distributors and manufacturers attended. They saw the great interest and connected with USA blueberries.
Julia field questions from the audience. Many just wanted to know where they could purchase real blueberries. With the popularity of blueberries in China — fakes are present!
This was a great opportunity to meet one-on-one with importers and distributors.
The audience sampled healthy salads made with blueberries!
Many thanks to Dr. Amy Howell PhD. of Rutgers University who helped Julia with the health part of the presentation!
Results! USA products such as blueberries face lots of challenges in the China market. We continue to work to raise the awareness and interest in Real Blueberries all over China. Importers, distributors thanked the US visitors for not-abandoning the market and for helping to educate the public.