Following the USHBC Strategic plan, USHBC FoodTech explores new long-term markets for highbush blueberries!
Since joining the team one year ago, Hana has visited most of the “Tiger Economies” of Southeast Asia, attending or exhibiting at food manufacturing expositions, meeting with experts such as importers, exporters, distributors and manufacturers. These are the future customers for US blueberries and ingredients.
- Cambodia is a nation of about 16 million
- Although Cambodia is sometimes remembered as a land of turmoil and strife, it has stabilized and has become one of the leading tourist destinations in Southeast Asia with remnants of ancient civilizations, temples and a rich culinary legacy.
- Cambodia is developing a high level urban infrastructure with modern roads, mass transit and the sign of affluence: Mega Malls and grocery stores.
- The country has a well educate hard working labor pool which has drawn major Asian and European companies into the region to develop factories that can capitalize on the abundant raw materials.
- Although a poor country overall, there is a rising middle class and wealthy upper class with spending power.
- Cambodians are a nation of “foodies” and some say their local cuisine is one of the most sophisticated on earth with multiple spices, and classical French influence from colonial Indo-China days.
What Next? Cambodia is on our radar screen. We see immediate opportunities for fresh and frozen polybag for hotel and restaurant trades which in turn are give exposure to the population. We are seeing baking, dairy and confectionery operations starting up in Cambodia and the food industry is also a long term target. With a USHBC FoodTech positioning in the region — we can easily asses and service these new markets and get in at the start of something special!