Blueberries to Kerala

Kerala is a state on the Southwest Malabar Coast of India. Population: 33 million, highest literacy rate in all of India at 97%. Besides spicy food — Kerala has a reputation for innovation and entrepreneurship. Famous Lu Lu Supermarket brand started in Kerala and now is all over the Gulf, Southeast Asia and North Africa. Kerala’s 10,000 bakeries are a good example of this spirit of innovation! This month they come together to learn about blueberries at their annual Indian Bakery Federation meeting.

Just in case you are in South India on August 18–here is the detail on the bakery meeting and seminar. About 500 bakery owners are expected. Our India FoodTech Raj Kapoor will present blueberries in bakery products and show bakery innovation with blueberries.

Here is an example of Indian-blueberry innovation. We developed a collection of blueberry bakery formulas with a famous pastry chef in Delhi. Check out this blueberry-bursting brioche!

Now you may ask what happens when these 500 bakers are converted to blueberry-lovers! A few years ago they would talk to their supplier who possibly could deliver a jar of blueberry preserves from Europe. Now–it’s Blueberry time! These ladies and gentlemen are representatives of Indian companies who import, produce and supply U.S. blueberry bakery ingredients! This photo is from our cooperative effort at India Bakery Expo 2019 in Chennai! These same companies are targeting the Kerala bakery industry and ready to supply!  (by the way — that is the ever-popular Raj Kapoor on the far left!)

Thanks to our partners for driving sales of US blueberries to more than $1 million USD in 2018! 2019 looks very good!


Real Dried Blueberries – India

USHBC work in the India market has driven tens of new consumer-packed dried blueberries to Market! What’s next — Companies like Gourmania are proudly displaying the Blueberry Real Seal on pack.

We remember back in 2010 when Indian importers told us we would never sell dried blueberries to India due to the high price! In 2018 value soared above $1 million. We are ahead of the pace in 2019!


India Bakery Education

Chef Shorya Kapoor, instructs class on pastry and cakes at the AITBM Baking School in Greater Noida, India. Shorya trained at the American Institute of Baking (AIB) and now integrates blueberries into the regular curricula.

Here is what Shorya demonstrated. Each year hundreds of students train at the AIBTM and they will be ready to use blueberries when they enter the job market at hotels, restaurants and bakeries.


India Bakery Exposition – Chennai

Bakery Expo was a big event this year for USHBC FoodTech activity in India.  This year, nine (9) importers and distributors attended and shared space at this annual event.  Bakers from throughout India visited the booth and of course ask: “Where can you buy USA blueberries.”  Well, step right up.

The booth was specially constructed to provide exposition space for suppliers along with a common area.

The whole sales cycle was completed and a the USA blueberry suppliers were very thankful for the opportunity to participate.

Above: here is the group of USA blueberry suppliers at the show.

Below: Meet the “Big Boss” from the Tamilnadu Bakers Association.

Below: Brisk Traffic at the USA Blueberry booth


Bollywood Meets Blueberries

USA Blueberry India Brain Trust Don Vanderwerken (Blueberry Grower Mississippi) , Raj Kapoor (USHBC FoodTech)  and Dinesh Shinde (Fruit importer and distributor).

February 4, 2019 – Mumbai.  USA Blueberries have gone big time in India.  USHBC participated in  Salute to Bollywood promotion a trendy club in the center of the Indian movie industry “Bollywood.”  New drink concepts were created for the event which drew the A list of Bollywood stars.  The event was hosted by Anusaya, a pioneer fresh and processed blueberry importer in India.  The event was also hosted by one of the most prominent Bollywood choreographers — Raajeiv Khinchi.  As a result, attending food, beverage and entertainment bloggers posted positive reports on the event and celebrity comments of the love of blueberries!

Delicious drinks made with frozen blueberries!