Asian Breakfast Cereals with Dried Blueberries

Breakfast Cereals with blueberries are on the rise in Asia.

 

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Thai consumers love the color blue! First with Ice creams and now cereals!
Here is a newly launched cereal from Kellogg's in Japan which touts 1/2 weight of the total is dried fruit! Half of the dried fruit is blueberry!
Notice the amount of detailed health information listed on the pack including charts, graphs and other information on digestion and gut health.
The cereal health trend has spread to China as well. Imported products such as Quaker are transitioning to local production. Dried blueberries and almonds are recognized healthy ingredients.
The cereal box is interesting reading with lots of detail on specific ingredients and dietary benefits.
Here is a new one called Crunchy Monkey! Lots of dried blueberries!

Culinary Education in Vietnam

With the boom in the hotel and restaurant business in Southeast Asia, skilled chefs, baristas and bartenders are in demand.  This month USHBC worked with a local culinary school in Ho Chi Minh City to sponsor and provide ingredients for a weekend bartender camp and competition.

Frozen blueberries from the USA are now available to hotels and restaurants all over Vietnam. Here a future professional bartender concocts a creative blueberry cocktail!

Belly up to the bar and check out this exciting event.  Some ultra-creative blueberry uses.  These new blueberry converts will be in the workplace soon!

Of course, a blueberry volcano!

Selfie time with a blueberry mojito!

A blueberry and basil treat

A gin fizz with blueberries and floral décor

 

Of course, our FoodTech Hana is busy working the crowd including this VIP from the press!

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And the winner is..
Mr. Mohito!

Wintertime Frozen Promotion – Taiwan!

 

Frozen polbag blueberries are promoted all over Taiwan this month at many of the 86 Carrefour stores, The frozen sales had some unexpected challenges this year and our FoodTech Mandy and her team stepped in to re-charge the store and customer interest!

 

Many are amazed to see how easy it is to make a smoothie at home!

 

Promoters lead the shoppers to the frozen case where they can buy all of the ingredients to make smoothies.


Good Morning Vietnam! Say Cheese & Coffee

Cheese & Coffee is a trendsetting coffee chain located in the major cities of Vietnam.  Vietnamese are passionate about good coffee, cheese and now — blueberries!  (Note the construction crane on the upper left corner of this photo taken in Ho Chi Minh City (formerly Saigon)  They are everywhere!

 

Chilled coffee drinks with frozen blueberry is the draw!   Our super-charged Food Tech Hana provided 1 kg bags of frozen IQF blueberries as part of a USDA funded Quality Samples Program (QSP).  Cheese and Coffee research chefs developed a whole line of blueberry products including blueberry cheesecake, smoothies and Hana’s favorite: “Chocoberry”.  Trials led to production and that led to a new product category in Vietnam that is on the rise.

Hana’s favorite!

Take a number! A Crowd lines up early to get a coffee & blueberry fix!

The excitement is building!  Note the Winter Cocoberry promotion poster!  The new line is especially popular with the young Vietnamese Café culture.   Winter time is still warm weather in Southern part of Vietnam and rainy too.  A refreshing chilled beverage is a must! Hana is getting calls from other chains, hotels and restaurants who want to try frozen blueberries!

 

Congratulations to Team Blueberry Vietnam!  Also, thanks to the USDA-Foreign Agriculture Service (FAS) for funding the initial frozen container of blueberries.  This has primed the pump and importers are following up with commercial orders to chase the demand!

 


Disneyworld Christmas Promotion – Shanghai

December 15, 2018- Shanghai Disney kicks off American Christmas Tradition with USDA-ATO sponsored event at Disney-Town!

The staff at the USDA-FAS Agricultural Trade Office (ATO) is always looking for ways to promote US products such as blueberries.  Shanghai Disney collaborated with ATO to create a Christmas event to spotlight the American home baking tradition.  Above Ryan Scott with special guest and Chef Moma a local celebrity chef start things off at the Disney Resort!  The event was attended by invited families from the Shanghai area as well as visitors to the Magic Kingdom East!

First, visitors walked the USDA display area and tasted bakery ingredients such as almonds, raisins and of course dried blueberries which are available online from T-Mall!

Bakery suppliers from the region attended and we were able to increase our network of local suppliers.  Julia Zhu from Beijing and Mandy Chen tag-teamed this event and made some excellent contacts!

Ryan Scott, the ATO as you can see had a great time at the event and all were pleased that USHBC participated in this event.  The value of participating in a Disney-Sponsored event is huge!

Julia reported that blueberries were the most popular item at the event.

After a seminar by Chef Moma the kids got a chance to decorate with USA ingredients!

This young princess told her mom that they must enjoy the magic of blueberries at home!   Just scan the QR code and We Chat will make your wish come true!


Christmas in Manila!

It’s gift-giving season in the Philippines!

 

 

This year more and more USA blueberries are on the list of must haves.

 

Stores bundle collections of imported goods.  These baskets contain bags of dried blueberries.

 

The Philippines hosts a whole slew of local favorites including snacks and sweets.

 

There is always a new item on the market and this year it is chocolate-coated blueberries!
Here is the latest trend — gifts for the pets!

Vietnam USA Product Showcase

Welcome to the USA Foods Showcase sponsored by the US Embassy Hanoi at the Melia Hotel, Hanoi, November 28, 2018. 

Thank you to the US Embassy in Hanoi and the ongoing support from the USDA-FAS and APHIS staff in Vietnam!   They are always looking out for blueberries.  The excitement continues.

USA Ambassador to Vietnam Daniel J. Kritenbrink visits the USA pavilion of the Food & Hotel Exposition held November 27-30, 2018.  He spent time visiting with Team Blueberry and was well versed in the great progress that USHBC has made in Vietnam in the past year.

 

Hana samples mini blueberry cakes from a popular Hanoi bakery! We also passed out dried and frozen blueberries which were a big hit!


Food & Hotel Hanoi

Welcome to Food & Hotel Hanoi.

This is the first major food exposition held in the Capitol City of Hanoi and it is a big deal.

Opening day at the Food & Hotel Hanoi Exposition will run November 28-30, 2018.

As you can see from the photo — frozen blueberries from the USA are a big hit!  Our mighty FoodTech Hana is working the booth and blueberries were the buzz!


American Institute of Baking Seminar

Chef Shorya Kapoor — yes the son of the ever-popular Raj Kapoor in New Delhi India – presented a seminar on highbush blueberries to fellow attendees of the Baking Technology Course at the campus in Manhattan, Kansas.

Bakery professionals from throughout the world attend the 16-week course.   Attendees included staff from some of the leading bakeries in the world including Bimbo (Mexico) , Yamazaki (Japan)  and Uni-President (Taiwan).

Shorya gave a introductory presentation on highbush blueberries and a laboratory on the optimal use of frozen blueberries in commercial muffin formulas.

Attendees were especially interested in dried blueberries, powders and other ingredient solutions!

Great job Shorya!


Incredible India Seminar

USHBC hosted an all-day seminar for importers, distributors and end users of highbush blueberries in Mumbai, India November 20, 2018.  We anticipated 40 and 86 professionals took time from their busy schedules to attend!  It was a special honor for USHBC to salute some of the pioneering companies who Nutraj, Tajir, Orchard, Delta,  IG and Anusaya among others who have worked side by side with USHBC for the past decade.

The event, coordinated by Raj Kapoor, our India FoodTech, consisted of five parts.

  1. Blueberry Education.  Tom Payne gave an overview of blueberries and blueberry ingredient solutions.
  2. A Panel discussion by importers, distributors on the market situation and strategies for moving forward.  (including  a strategy for India stakeholders to work on duty reduction with their government).
  3. A chef demo that showed the use of frozen blueberries and the economics of adding this value added ingredient.
  4. A salute to India by Tom Payne for rising from $0 to $1 million I imports in 2018, and marketing strategies for moving forward!
  5. A panel discussion by some of India’s top celebrity chefs with impressions and advice on increasing blueberry use in the food industry and food service categories.

At the end of the day, we announced that this will become a yearly event and will include a New product award.  Companies pledged to give full support to our marketing efforts — with special emphasis on use of the Real Seal in qualified products.

Thank you India!


China Fruit Veg!

Each year the Chinese government agency (AQSIQ) hosts the Fruit & Vegetable Fair in Beijing.

USHBC exhibits to show commitment to the opening of the China market for fresh blueberries! It is held in the old “Russian built” exposition center in the middle of Beijing.

China FV is the big event for fresh fruit imports for China!

Here is a video taken the morning before the show opened!

Julia works the crowd!

 

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Durian everywhere!
Our neighbour booth: "Mr. Fuji"
I love this poster!
The key to market access...Jujube!

SIAL Paris Starts

SIAL Paris Starts

SIAL is the World’s fair of food.  The mega expo is run every other year in Paris, France.

  • 7,000 exhibitors
  • 190 countries
  • 160,000 visitors

SIAL is a great place to meet current and potential users of blueberries.  Interest from Europe is for dry and frozen.


Cereal Chemists Meet in London

Cereal Chemists Meet in London

The American Association of Cereal Chemists (AACC) is now AACCI (International).

USHBC has been a member of this association for decades and the membership includes research and development staff from some of the leading bakery, cereal, brewing and other industries.

Selfie time at AAC-I This is the view from the USHBC table top. This is the main route to the technical sessions and all roads lead to the USHBC table!

Membership reflects the international membership including General Mills, Kellogg’s Quaker and others.

USHBC has a table top display at the event and continually meet with researchers to discuss blueberries and blueberry solutions.  Tomorrow is pet food day!

Visitors are drawn to the display of blueberry-containing cereal products from around the world.