Here is an interesting way to explain ingredients in a baby food.
Heinz Australia launched recently Watties for Baby.
Check out the back of the pouch:
“Wattie’s for Baby Berry Nice Pear Smoothie comprises four tablespoons of pear puree, one tablespoon of blueberries, one tablespoon of Greek style Yoghurt, half a tablespoon of rolled oats and half a teaspoon of strawberry puree.”
Note the big jump in blueberry baby foods in Asia.
Japan produces some of the most interesting new food products.
Here Calbee introduces blueberry and cheese.
The product is described by the company as “a product for women.” Ultra-low-moisture ingredients such as blueberry flakes and powders work well in chips, crackers and all sorts of snacks. Plus the blueberry on the pack appeals.
Walmart repackages this wonderful Kale salad with dried blueberries to expand the “health halo.”
Korean companies continue to innovate with blueberries.
Here are some recent examples of blueberry powders and flakes utilized in innovative breakfast cereals.
We will exhibit some if these innovative products at the upcoming American Association of Cereal Chemists International (AACCI) meeting in London, October 21-23.
What’s Hot! Here are brief video on interesting products introduced around the world in 2018.
Interesting marketing – one apple and 20 blueberries!
Have you noticed the number of new products on the supermarket shelf with “ancient grains” on the package and ingredients such as: chia, flaxseed and quinoa in the ingredient statement? According to Mintel Global New Product Database (GNPD), the number is around 1,000 worldwide. Since 2015 we have seen about 50 blueberry-ancient grain products introduced.
What is an ancient grain? There really is not an official definition for this but my personal guess is: grains and cereals that have been historically consumed since ancient times. These ancient grains are differentiated from the “modern grains” which are in high volume mass production.
Flaxseed, chia, quinoa, kamut, amaranth teff and others.
What is the connection to blueberries? Blueberries and blueberry ingredients share the same type of “health halo” as ancient grains such as flaxseed, chia and quinoa. Blueberries are a great addition to foods which utilize the addition of ancient grains as functional and on-pack consumer attraction. That is my guess!
Anyway, here is a collection of the interesting blueberry and ancient grain products around the world.
Companies using ancient grains are natural targets for blueberry usage. You will see more blueberry ancient grain products in the future.