Vietnam Fresh Blueberry Promotions

Welcome to our Fresh Blueberry promotion at Vinmart Ho Chi Minh City, Vietnam.  Note the “Beautiful Blueberry” imaging and posters decorating the store. Notice the spiffy “Blueberry Uniforms” worn by all — including the “Blueberry Guy!”


The concept is pretty simple. Attract attention of the shoppers and give them their first taste of real fresh blueberries!

Vietnam is a young country and our promotion drew the next generation of blueberry lovers.

Stay tuned for more excitement in the ongoing fresh blueberry promotion!



Vietnam Celebration

Lots to celebrate in Hanoi, Vietnam!

USA Independence Day a little early!

The 50th Anniversary of the USA Moon Landing

2nd Anniversary of Hana working for the USHBC in Vietnam

Upcoming arrival of fresh blueberries from the USA.

Our Hana and Van attended the big event and served Real Blueberry smoothies which were a big hit in the hot and humid summer!

Semper Fi!

Smoothie time!






Beautiful Blueberry Extracts for Vietnam

Two years ago, we started seeing Korean skincare products on the market in Vietnam.  Now here is an example of a new Vietnam-made product using USA blueberry extract and olive oil!   Hana, our local foodtech, has been linking local companies with samples and supplies!

Oh Myanmar

It all started almost a year ago in New Orleans, Louisiana.  USHBC exhibited at the Dairy Deli Bakery Exposition which is a gathering of up and coming companies in the food industry.  It was an excellent show, lots of interest in blueberries.  All of a sudden, a group of 15 bakery owners from Myanmar (Formerly Burma) arrive at our booth!  They were in town on a USDA sponsored training visit.   They were excited to see blueberries!  After a nice visit — I mentioned “why don’t you head up to Mississippi and see the real thing.”  After a call to one of the growers in Poplarville, off they went to blueberry heaven!

Now beam ahead to 2019.  We received a note from the USDA office that this same group of bakers were organizing an all day seminar and exposition in Yangon, the capital.  The concept was for the traveling group to share experiences with the local baking industry.  USHBC was invited as VIP guest and Tom and Hana headed off to Myanmar!

I arrived at midnight to this exotic Southeast Asian city.  In the morning, here is the view from my hotel window.  This place is the fastest growing economy on earth according to the World Bank!

Welcome to the Showcase!

In the morning, we had an exposition and bakers and suppliers from throughout Myanmar attended.  Here is Hana hard at work at the booth.

Next we had a chef demonstrate how to make a Myanmar pizza with  blueberries.

Yummy pizza!

A great success.  We re-connected with our Myanmar friends and some are already using frozen and dried blueberries in local products!

Hana gets participation award from Rachel Nelson of the USDA in Myanmar.

Good day from Myanmar!

Saigon Chefs Association

USHBC FoodTech Hana presents concepts at Saigon Chef Association meeting

Ho Chi Minh City – Hana continues to work the booming foodservice channel in Vietnam with cooperation with the local chef association.   Chefs are excited to see frozen blueberries available at last in Vietnam as well as dried and soon fresh!

Salute to the Vietnamese Spartan!

Diep orders rice noodles at our team-blueberry reunion in HCM City, January 2019

January 2019, Blueberry Guy met up with our Super Spartan in Ho Chi Minh City — Diep Tran.  Last summer when USHBC prepared for a site visits by the  Vietnam Ministry for Rural Development(MRD)  — we were in a bind.  Mission impossible: find a Vietnamese speaking translator with a horticultural or entomology background!   Not that easy — there are thousands of Vietnamese exchange students in the USA and most in engineering and business.  Blueberry Guy called Bob Carini in Michigan and he replied that he had a lead on a Vietnamese student in Michigan.  Bob called Dr. Rufus Issacs the blueberry entomology guru at Michigan State University who called his colleague Randy Beaudry in the Horticulture Department who just happened to be the advisor for Diep Tran, who was working on apple post harvest.  The Vietnamese were arriving in a week!  Diep was in the middle of submitting and defending her dissertation and packing up for home.  She dropped everything and added blueberry market access to the list of to do’s.  Task 1.  Plan travel for a group of three Vietnamese scientists.  Diep spent nights on the phone with the Vietnamese side making arrangements.  Vietnamese names are incredibly complicated and contain all sorts of Vietnam-only characters.  One wrong character was a problem.

Diep made it work!

Next, Diep took a crash course from Rufus on blueberries and entomology.   The visitors were the top entomologists and scientists in Vietnam and had a long list of questions to be answered on their journey to assess market access for fresh blueberries.

Diep made it work!

Next, Diep finished her dissertation and hopped a flight to Seattle to meet up with Blueberry Guy who  was meeting up with the Vietnamese delegation.   Blueberry Guy had a great Saturday with the group but they were very relieved when she arrived!

For one week, we toured the Vietnamese delegation from field to packing plants in Washington State and Michigan.   The days were long and Diep accompanied the group for 16 hr. days and continual technical translation.  It was exhausting.

Diep made it work.

At each stop we made progress with systems-approach demonstrations by an all-star team of industry, government and extension expertise.   Diep’s precise translation and good nature made the journey work.  Mission accomplished.

January 2019, Diep is back in Vietnam and an executive at a major international university in Ho Chi Minh City.   She juggles a busy schedule with family,  school, students and extension work.   But in her style–she dropped everything to meet up with Blueberry Guy who visited Vietnam to assist with a the Vietnam-USA Plant protection bilateral meeting.

Diep made it work as always!