USHBC is in the field and on the road in China with a series of seminars for the food industry in three regions of China:
Attendees: Food Industry, restaurants, hotels, importers, distributors, nutrition influencers.
Global Based Initiative: Funding from the USDA-FAS and run n conjunction with the Cranberry Marketing Committee, National Pecan Board.
- Shenzhen, Guangdong Province. This is the “small” border city next to Hong Kong which became a major business hub after Hong Kong sovereignty was returned to the People’s Republic of China in 1997. (The population has boomed to 12 million population). This is the area which has drawn a huge number of foreign investments and overseas Chinese companies. Of particular interest — this is also the area where much of the dried fruit and snacking industry is located which is a major target for USHBC-FoodTech concerning dried blueberries.
- Chengdu, Sichuan Province. This is the business center of Western China which is one of the fastest growing business regions of the country. (14.4 million population) Chengdu is known as a place where China and the Silk Road meet and dried fruits and nuts are part of their cuisine. Our emphasis will be in frozen blueberries for bakeries and dried for the snacking trade.
- Shenyang, Liaoning Province. This is the business center of north China and part of the area sometimes known as Manchuria. (Population: 8.11 million). Shenyang is an industrial center and also includes a food industries including baking, dairy and confectionery. The region is home to a substantial number of Korean and Japanese companies as well as successful Chinese enterprises. Frozen and dried are the emphasis.