- Cosmetics and skin care items with fruits, vegetables and herbs and extracts.
- Cosmaceuticals which are cosmetics made with natural ingredients to provide beneficial functions.
- Beauty-from-within. Food products and potions made with natural ingredients that are identified with skin and beauty benefits.
- Beauty-in-advance. This is the new hot button where certain ingredients are mixed that when consumed in youth are beneficial to skincare in the golden years.
Like most cosmetics, there is a lot of imagery and not a lot of scientific backup. But, little by little the body of knowledge is expanding — especially in Asia. This is driving fruit usage in the natural cosmetics business.
Check out this video of a recent visit to the Cosme-Tokyo 2018 Exposition in Tokyo. Five years ago it was in a small expo center with a few exhibitors and less attendees. Today, it occupies seven halls of the massive Makuhari Messe and thousands of visitors from all over the world. Enjoy the tour!