Welcome to “Fresh” Supermarket in Taichung, Taiwan (Central Region). The California Agriculture Export Council (CAEC) and the USDA-ATO in Taiwan organized this great retail promotion during September. Our Taiwan FoodTech organized blueberry products for the event including fresh, frozen and dried blueberries. Check out those cool USA vests!
The whole concept brings together USA blueberries and blueberry products. Here is our friend Fred Klose from CAEC kicking off the event. Check out the flashy point of sales materials leading customers to the blueberries and other USA fruits.
Here is the poster at point of sale. Blueberries were also included in the store flyer.
The store has an in house bakery and they produced blueberry products for the promotion.
Lots of media and press coverage!
Thanks to the California Agricultural Export Council for the opportunity to participate!