Kung Hay Fat Choy!

Kung Hay Fat Choy!

Happy Chinese New Year or CNY as they say!  I wish all of our blueberry fans in China the best prosperity for the new year.  My #1 resolution is to see fresh blueberries from the USA allowed in China!  It is a win-win situation.  Chinese consumers love blueberries and hundreds of manufactured products contain blueberries including juices, jams, dairy and natural cosmetics.  Consumers, rarely have an opportunity to try fresh blueberries and when they do — they love them!

Yes, China does produce blueberries in regions as far north as Inner Mongolia to the South and Hainan Island.  Currently local production is limited and most blueberry is major cities close to the production.  I spent Thanksgiving day in Beijing at a fresh produce conference and jut about every major produce importer and distributor expressed showed immediate interest in importing fresh blueberries.  Discussions are underway between the USA and China and there does not seem to be any big objections or reasons.  It just takes time…  Think positive — promote blueberries — and the blueberries will come!