How about the new mascot! It has taken 25 years — but the Blueberry Council finally has a mascot!!! Meet “Dyna!” Her friend “Mo” in the works so stay tuned. Mascots are a huge deal in Asia where we market a lot of our blueberries. Consider “Hello Kitty” which is bigger than Santa Claus in Taiwan. Last summer, we held a mascot contest in Korea. We used social media to solicit designs from artists across the nation. We expected a few — but received 70 great designs.
Here is the winner: