The New Mascot

How about the new mascot!  It has taken 25 years — but the Blueberry Council finally has a mascot!!!  Meet “Dyna!”  Her friend  “Mo” in the works so stay tuned.  Mascots are a huge deal in Asia where we market a lot of our blueberries.  Consider “Hello Kitty” which is bigger than Santa Claus in Taiwan.  Last summer, we held a mascot contest in Korea.  We used social media to solicit designs from artists across the nation. We expected a few — but received 70 great designs.

Here is the winner:

Fresh – Healthy – Tasty!  That is the theme!