The Real Deal!

The Real Deal!

In my work with the Blueberry Council, I get to travel around the country meeting producers and food processors. We have strategic plans, focus groups, meetings… At a recent conference I ran into Rob Richert of Richert Blueberries in Spring Lake, Michigan. This is near Grand Haven, Michigan on the West Coast of Lake Michigan. His family has been growing blueberries for three generations.

Bob handed me a jar of his Blueberry Preserves. On the attractive label it says: “Fresh berries from our bushes to your table.” On the ingredient statement: Michigan Blueberries, pure cane sugar, pectin and fruit (Citric) acid. Blueberries are the primary ingredient and this is what you get when you open the jar. It has a great aroma and blueberry flavor. Rob — thank you and you got this one right!!!