Firmenich announced ‘Classic Blueberry’ as the flavor of the year for 2020. Known for its industry-leading consumer insights and trend forecasting capabilities, Firmenich claimed blueberry as the new trendy food & beverage flavor due to its globally renowned health halo and role in encouraging consumers to experience new food trends (…)
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Raise Awareness
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Stimulate Interest
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Facilitate Trial/Evaluation
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Which Leads to Acceptance
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Blueberries can be used as a natural dye for dyeing fabrics. Formerly, the first American settlers boiled the blueberry with milk to create the gray color.
About 4,000 new products containing blueberries are launched every year around the world.
During World War II, blueberry doses were added to the food of Royal Air Force pilots to improve and clear their vision during the fighting.
Today you can find blueberry wine, blueberry beer, blueberry honey, blueberry coffee, blueberry mustard, sausage with blueberry, blueberry flavored popcorn, and more.
