They shoot…they score! Break out the “Bloody Ceasers” as this is a big big deal! After eight years of work, the British Columbia Blueberry Council (BCBC) has achieved market access for fresh BC blueberries to the People’s Republic of China. It was a great “tag-team” effort with tremendous political and technical support by the government of Canada. This is a win-win proposition for China and will supply empty market windows for fresh blueberries. Team Blueberry-USA continues to hammer out “shots on goal” with an all out effort to join our North American partners in the 1.3 billion population market. It’s “aboot” time!
Japan is an eat-away-from home society! The largest chain is Skylark which includes family restaurants such as Johnathan’s. The chain has restaurants from Sapporo in the north to Okinawa in the south — 300 outlets! This month Johnathan’s featuring fresh blueberries throughout the month in a variety of unique offerings. The promotion includes blueberry point of sale materials at tables, in store advertising and features in the company’s nationwide television advertising campaign.
Here is a bulletin from the Skylark web.