Taiwan Bakery Seminar – 2017

Taiwan is the trend setter of Greater China for bakeries.  Bakers are always on the lookout for the next big thing.   Blueberry Mandy worked with Katherine Lee of the USDA-FAS Agricultural Trade Office (ATO) Taipei to implement a seminar on baking trends.

The Presentation:


Chef Action:

Master Chef at work
Local celebrity chef -- loves blueberries!
Master of Ceremonies - Local Food Editor
Attendees from some of the leading bakeries in Taiwan
Katherine from USDA-FAS -- a great booster of blueberries. Below is her boss, Chris Frederick, also a big blueberry fan!
This is blueberry Mandy. She had the awesome task of arranging the chef and translating for me which is really difficult as I never follow the script!
Beautiful products use all sorts of blueberries and clever techniques
Chef demo
Super fancy muffins, use frozen blueberries! This is a big development in Taiwan.
Chef artistry
This is a blueberry sandwich using dried blueberries in bun and frozen in a risotto filling. This was my lunch for entire visit to Taipei! Yummy

Congratulations to IG International – India

Wow!  Check out this report from India.  IG International a leading fruit importer and distributor in India.  They are now behind a fresh blueberry push!  Check out those large clamshells!  Thanks to IG for promoting US blueberries this season!


Food Taipei – 2017

Taiwan was the first export market which the NABC (and later the USHBC) approached for market development.  It is a small market of just 22 million population.  But, it is a very important trendsetting market for all of greater China.  Taiwan companies like President Enterprises are massive on the Chinese mainland.

A return to Taiwan is “old home week” and many of our friends for years visit.   It is heartening to see the market develop from fresh to frozen and now dried blueberries and ingredient solutions such as powders, purees and concentrates.


Here are some shots from our good friends in Taiwan!

Set up day -- No air con and 90F 90% humidity!
USA has a major presence. On the left is what is called the Taiwan Free Trade Area which is composed of countries who recognize the Republic of China.
Team Blueberry readies for the rush!
And, here we go.
We met many of the current blueberry users including frozen and dried. They all want more!

Beauty Sells in Taiwan!

Here are some action shots from Blueberry Mandy’s work in Taiwan!   This was a project of opportunity and too good to pass up!  Congratulations to our Blueberry Mandy (Mandy Chen) for a Great job!  With the launch of Wellcome’s national TV and Social Media Campaign it was a good time for USHBC-Taiwan to cooperate!  This campaign launches an energized campaign that will last 48 days at hundreds of stores island wide!   Wellcome and high end market Jason’s Markets features fresh blueberries from several shippers in the USA.

New point of sales poster
This is "Blueberry Mandy"
Sampling including dried in some stoees
Wellcome developed new USA blueberry point-of-sales materials
Promoters worked with whatever space they could grab. Consumers were happy to see the California blueberries in the market!
This lady purchased a six-pack
Wellcome developed a wonderful Facebook site for blueberries. https://www.facebook.com/wellcome.tw/videos/1803978419619271/
Wellcome was happy to include the Little Blue Dynamos logo which highlighted the USA origin.
Mandy developed questions for an in-store contest.

Happy Birthday Blue Me!

It was three years ago that our loveable mascot Blue-Me in Korea jumped into our promotion program!   We had more than 80 artists send entries in our mascot contest.   Some very creative entries and we will reminisce later!   We will even play the mascot song for those of you who cannot get enough Blue-Me.

But for now:  Happy Birthday Blue Me!!!

Blue Me is introduced by Kristie Park and Hyewon Shin of KBSI in Seoul. They coordinated the mascot contest that created this lovable creature which has seen continual duty in retail promotions and trade show and media appearances.

You never need to look too far for a coffee in Korea.  Shops are everywhere in cities large and small.  Some comment you cannot stand in one place and not see five!
Drop Top is one you cannot miss!

You may recognize this outlet if you watch Korean Dramas on TV.

You will find Drop Tops all over Korea.   The franchise is growing fast with hundreds according to their website.   Now check out the innovation with fresh and frozen blueberries.  Now — that is a lot of blueberry on a tart!

Beauty Sells in Taiwan

We have been discussing beauty, beauty from within and beauty-in-advance for some time now.   This is what on the chalkboard at major food processing companies around the world.   No — we are not talking about putting blueberries into cosmetics.   That is happening at a rapid pace especially in Asia.  What we are talking about is the association of blueberries with beauty and skin care.

This includes traditional Chinese medicine beliefs and also the development of products with beauty-associated ingredients such as collagen, lutein and quite often — blueberries.  When you talk to consumers of all ages in South Korea, China and that huge region we call Greater China — the response — “blueberries are good for skin.”

Here is a great example of a national television and web campaign by Wellcome Supermarkets in Taiwan.   This ad conveniently runs in advance of Wellcome’s big 48 day USA blueberry promotion to kick off the season..

The text — “are you going out on a date? Eat blueberries for beautiful skin.

Note: blueberries have been identified as a traditional Chinese medicine for centuries and almost all is associated with skin care and women’s health.  USHBC marketing campaigns in Taiwan are not specifically promoting skin care.   But, we certainly benefit from the customer association with beauty.
Stay tuned for more Taiwan action!  

Introducing the Real Blueberries Seal!

Food Processors in North America and around the world are checking out the USHBC Real Blueberries Seal.

Real Blueberries Website – www.realblueberries


Check out the different versions that pop right off of the shelf!

New Market with Potential: Colombia

Our USHBC strategic plan directs us to look for new markets for blueberries at home and abroad.  Let’s take a look at Colombia.  Remember always with two o’s!  Our food engineer in Brazil -Katia Miura-  covers Latin America and works with the Colombian food industry.  We see ongoing progress with our close neighbour in the south especially in the value-added ingredient market.

  • Population =  49 million (4th largest in Latin America).
  • Rising middle class = currently around 65% of population and rising.
  • Big Mac Index = $3.31  (US = $4.40)
  • End of Civil War
  • Dynamic food industry open for business
  • Food culture and high percentage of income to food purchase
  • Open to US Origin


New Blueberry-Containing Products


Interesting Developments

Snack with real blueberry flakes
Innovation with blueberry flakes
Blueberry product promotion
Dried blueberries

Beauty Sells in Brazil

Our USHBC food engineer in Sao Paulo connects with food manufacturers across this vast country.  We present information of interest.  Brazilians are fitness and appearance society.  Beauty sells. Here is the latest newsletter titled: Beauty from Within.  This is the use of ingredients associated with skin care and beauty such as collagen, lutein.   Brazilians also associated forest fruits such as blueberries.


Brazil Jam Manufacturer – A Gold Standard

Three years ago we visited Queensberry, a large preserve manufacturer near Sao Paulo Brazil.  One of the most modern facilities in the world.  They have always had a blueberry jam — but now take a look at the new developments!  There are 600 jam manufacturers in Brazil.  Although most are small the large ones are booming business with more than 100 percent growth in past five years according to Brazilian Association of Food Industries.   Inexpensive local sugar makes this an important product for domestic as well as export.   Blueberries are becoming a popular flavor and here is some proof!



The original
100 percent fruit
Now blueberry smoothies

Taiwan Seminar for Food Industry

USHBC will participate in an upcoming food industry seminar in Taipei June 22, 2017.

The USDA-ATO sponsored event will include a presentation on blueberries, demonstration by a blueberry-friendly master chef and collaboration with local flower millers and a food technology publication.  We are expecting 100 plus food companies to attend.  This is a great collaboration between our own Blueberry-Mandy Chen and Katherine Lee of the USDA-FAS Agricultural Trade office in Taipei.