Food Taipei – 2019

Food Taipei held June 18-22, 2o19 is the big event for the food industry in Taiwan, Republic of China.  It is also like old home week for the blueberry guy and a chance to meet old blueberry friends from over the years.

The “Two M’s” Melody and Mandy Chen.  They do a great job representing USHBC in Taiwan and Greater China.   Note their cool “Real Blueberry” uniforms thanks to Hana in Vietnam!   Team Blueberry Taiwan participates in regular seminars, promotions and events with the USDA-FAS office in Taipei.  In the last three years, the crew has conducted retail sampling programs for fresh and frozen blueberries to help keep the important retail sector moving.

As always, the USHB booth was the center of attention in the USA Pavillion.   Importers and users current and new came by to chat at the booth.

The American Institute in Taiwan (AIT) held a wonderful trade reception after the expo and look what was the showcase dessert!

Taiwan = 24 million population

4-year average value of US Blueberry imports according to US Customs.

Dried Blueberries  = $ $236,000

Fresh Blueberries =  $1,317,000

Frozen Blueberries = $976,000

Total: $2.59 million USD

Prospects for future:

Taiwan companies are important players in the Greater China food industry.  They operate all over China and companies like Ichido Bakeries in East China are blueberry trendsetters.

More an more companies are trying blueberry ingredient solutions such as powders, juice concentrates and purees in the dairy business.

Thank you Taiwan and see you next year at Food Taipei!





Vietnam Celebration

Lots to celebrate in Hanoi, Vietnam!

USA Independence Day a little early!

The 50th Anniversary of the USA Moon Landing

2nd Anniversary of Hana working for the USHBC in Vietnam

Upcoming arrival of fresh blueberries from the USA.

Our Hana and Van attended the big event and served Real Blueberry smoothies which were a big hit in the hot and humid summer!

Semper Fi!

Smoothie time!






India Bakery Exposition – Chennai

Bakery Expo was a big event this year for USHBC FoodTech activity in India.  This year, nine (9) importers and distributors attended and shared space at this annual event.  Bakers from throughout India visited the booth and of course ask: “Where can you buy USA blueberries.”  Well, step right up.

The booth was specially constructed to provide exposition space for suppliers along with a common area.

The whole sales cycle was completed and a the USA blueberry suppliers were very thankful for the opportunity to participate.

Above: here is the group of USA blueberry suppliers at the show.

Below: Meet the “Big Boss” from the Tamilnadu Bakers Association.

Below: Brisk Traffic at the USA Blueberry booth

Food and Hotel Myanmar

USHBC participated with the USDA-FAS team in Yangon Myanmar for the 2019 Food and Hotel Myanmar Exposition.  (Above Van Tran of USHBC Vietnam visits with bakery friends at the expo)

Two years ago, we accidently ran into a delegation of Myanmar food professionals at the Deli Dairy Bakery Expo in New Orleans.  They visited Mississippi blueberry farms came home and have been blueberry boosters since.

Van sampled dried blueberries at the event and it was a big hit.

Above: Thanks to the USDA Staff in Yangon!

Already connections have  been made for frozen and dried blueberries and fresh are in the market too!

We are looing forward to the big Food Industry Expo in the Fall!




Viva Costa Rica

We all know Costa Rica is a paradise!  Now this nation of 5 million is becoming an important regional food manufacturing hub.  This year Costa Rican companies imported a half million USD worth of dried, fresh and frozen USA blueberries!   June 11-13 — USHBC initiated FoodTech activities in Costa Rica with attendance at the Expohore food and hotel exposition in San Jose.


Some Facts:

Population: 5 million
>GDP Per Capita: $16,000
>Strong growth.
>Big Mac Index: $3.77 (About same as USA)
>Well developed grocery chain infrastructure with refrigerated produce sections and freezer space for frozen polybag blueberries.
>Strong Food Industry Sector with bakeries such as Bimbo, Dairy Tres Pinos and importers and suppliers for the foodservice and hotel and restaurant industries.
>With large expat communities and store chains serving them, the general public does have awareness of blueberries!


USHBC shared booth with the USDA-Foreign Agriculture Service Representative in Costa Rica who is a big fan of blueberries and so happy to work with our Latin America Food Tech Katia Miura.   Face to face interaction is important and we met with dozens of current and potential buyers and product developers.

Here is a short video of Costa Rican made blueberry products!

CR products


The national Institute of Food Technologists (IFT) is the “Superbowl” of our yearly food tech activities for the year!  This is where food product developers from all over the country and world convene for conferences and the annual Food Expo.  USHBC has a super booth in the middle of the action and for three days met with friends old and new and talked blueberry use in the food industry.

Also attending the show were packers and shippers of blueberry ingredients and we met, assisted and talked blueberries!

This year, we participated in the Food Export Association Midwest trade mission where sponsored companies attend and meet at appointments during the expo.  This year we met with companies from:

Cost Rica, Mexico, Guatemala, Japan, Colombia, Indonesia, Dominican Republic, South Korea

This year, our FoodTech from Vietnam Hana attended and helped man the booth and attend meetings.  We received a team from Vincommerce in Vietnam and organized a visit to farms in Mississippi and subsequently in California, Oregon and Washington.

Interesting developments this year:

Ingredient solutions are hot.  Items like powders, extracts, purees and concentrates are appealing to the global food industry who need ingredients for high speed processing, extrusion and other processes.

Latin American companies are on the move and USA blueberries are of interest for dairy, baking and confectionery.  Even countries who produce blueberries are interested in US highbush blueberries.

See you in Chicago next year!






Vietnam to Mississippi

It’s a long ways from Hanoi, Vietnam to Lumberton Mississippi!   This crew of visitors from a major retail chain (Vincommerce) in Vietnam visited the Miss-Lou Cooperative on a nationwide tour of blueberry production and packing.  In anticipation of the upcoming fresh season, the group led by our own Hana (third from left) , stopped in Florida, Mississippi, California, Oregon and Washington State.  The group also stopped at the National Institute of Food Technologists annual meeting in New Orleans and checked out the dried, frozen and further processed blueberries.