Hawaiian Biscuits – Real Blueberries!

Congratulations to Diamond Bakery, Honolulu on the addition of Real Blueberries to their Hawaiian Biscuits.

Check out the ingredient statement: Dried Blueberries! Next time you are in the islands pick up a case! Thanks to Henry Torres and his staff at this 98 year old institution. Imua!

Check out Diamond Bakery at: https://www.diamondbakery.com/

Sampling Program Drives Colombian Product Innovation

Here is a great new development from our new blueberry-loving market Colombia. As you may remember, from past posts — USHBC began work in Colombia two years ago. Besides our new product contest, we delivered a load of dried blueberry samples for use in product research and development.   One in country distributor worked tirelessly to get samples in the hands of companies and link up with our technical support!   Bravo Colombia! Mucho Gusto!

This mixed nut snack uses lots of dried blueberries. Product research analyzed the compatibility of dried infused blueberries with grains and nuts! It worked and here it is!

More dried blueberries in Colombian-made granolas.

Superfruit mix from Maca. USA blueberries — Colombian made!


Gracias!  1. to Manitoba for pioneering new blueberry products!  2. To the USDA-Foreign Agricultural Service for funding our 2019 Quality Samples Program (QSP).  If you have ever worked on chocolate or yogurt panning you can attest that it takes a lot of samples, trial and error to get the formula and technique right!  3. To Columbians everywhere who have fallen in love with blueberries — fresh, frozen, dried, and all sorts!


Salute to the Local Blueberry Sellers in Japan

Here is the sourcing map for a large Japanese Trading company called Wismettac. Note that they have global sourcing activity.  Several of these companies including Inabata, Vox Trading, Shoei Foods and many others  service the food industries large and small. 

Wismettac Foods Japan features frozen fruit from around the world and has been a steady buyer from North America. Note the use of the Real Seal on their brochure and packs sold to foodservice and bakeries.

While working the Japan Bakery Expo last week, I met dozens of bakery and confectionery companies who currently use or want to use blueberries.  They need less than full-container loads (40-foot).  The trading companies serve a very important role in serving the food industry.

Here is a chart showing the volume of frozen blueberries into Japan. The Great Tohoku earthquake and Tsunami had great effect on the economy in general. The market for frozen blueberries is rising again with the help of importers, distributors and end users!



Vietnam Fresh Promotions Reach Provinces

Hoa Binh is a mountainous province in Northern Vietnam about 75 kilometers from the Capital city of Hanoi. The population of the regional capital of Hoa Binh is around 300,000.

July 25, 2019 was a big day for Hoa Binh,  1. Grand Opening of the first Vinmart Mega Mall in the Region.  2. Arrival of fresh USA blueberries!  Promotions continue at stores in Hanoi and Ho Chi Minh City and expanding to cities all over this blueberry-loving country of 96 million!  Bring on the blueberries!

Welcome to Hoa Binh. This was a historic moment in the region and the excitement is building!

USA blueberries were the talk of the town!

Most have never seen fresh blueberries before. They tasted, they liked and purchased. And, will certainly tell their neighbors!

USA blueberries attracted a crowd! The store needed to limit items per customer!

Ladies come back for more!

Don’t worry more fresh blueberries are on the way!


Vietnam Fresh Blueberry Update

Week Two of USA Fresh Blueberry Sampling.

Meet your customer here at the Vinmart in Ho Chi Minh City.

Good news is — fresh blueberries are a huge hit and for second week — this chain is sold out quick.  Online sales are brisk.

Other store chains are now interested in promotions!

USA Fresh Blueberry Sampling. Meet your customer here at the Vinmart in Ho Chi Minh City. 



Here is how it works. USHBC sets up a decorated stand in the produce section of the market. We provide samples and also roam the store to reach more customers for their first taste of fresh blueberries!

Vietnam is a young country with most population in their 20s and below.

Meet our future customers!

Grocery shopping is a weekend family outing. Extremely hot outside and humid. Pop into the air conditioned Vinmart and try some fresh blueberries. Kids love it and of course mom is excited to see beautiful blueberries and buy two and get a “Beautiful Blueberries” beverage container!

Ok, Blueberry guy has been talking about how much the Vietnamese ladies appreciate blueberries. The guys are getting into the act as well!

Tokyo Bakery 2019

Real Blueberries are a hit at the Japan Bakery Expo.

Thanks to the USDA-FAS Agricultural Trade Office (ATO) for arranging!

Here is why bakers attend the show! Near our booth we see the celebrity bakers from Tokyo’s trendiest bakeries. We offer blueberries for the demos!

My favorite is the blueberry pizza!

The expo is a great opportunity to see what is hot in Japanese baking.

This bakery supplier from Okinawa (far south prefecture) uses the blue sweet potato for an enriched flour and blue color! We swapped blueberry powder for ube. Who knows!

Japan Bakery Promotions

For the fifth year, USHBC will participate in the Japan Bakery Expo called Patisserie and Baking Japan.

Here are the type of bakers we are reaching at the P & B! These are serious bakers, many trained in Europe and operating high end bake shops throughout Japan.  Many of the top bakers in Japan will be at the P & B competing in the Japan Bakery Grand Prix!

Here is our brochure years ago. It contains the basic blueberry items. It was well received and now bakers all over Japan!

Stay tuned — Blueberry guy will spend a week in Tokyo and will post some of the latest trendy blueberry products!

Here is a peek of one of my favorites! Cheese and blueberry bun!   おいしい  (yummy)




NaturalTech Brazil

This month our Latin America Food Engineer Katia Miura visited the NatualTech Exposition in Sao Paulo. Check out a whole new generation of healthy foods!

340 exhibitors and 40,000 visitors for this three day event!

Brazil, a nation of 200 million has transformed from a beans and beef culture to health conscious.  Natural food stores have popped up all over the country and health perceived ingredients such as jungle fruits, berries and natural herbs are integrated into food products.

Here are some interesting items from the expo.  These innovative products do not make it onto the MINTEL charts!




Real Dried Blueberries – India

USHBC work in the India market has driven tens of new consumer-packed dried blueberries to Market! What’s next — Companies like Gourmania are proudly displaying the Blueberry Real Seal on pack.

We remember back in 2010 when Indian importers told us we would never sell dried blueberries to India due to the high price! In 2018 value soared above $1 million. We are ahead of the pace in 2019!

Vietnam Fresh Blueberry Promotions

Welcome to our Fresh Blueberry promotion at Vinmart Ho Chi Minh City, Vietnam.  Note the “Beautiful Blueberry” imaging and posters decorating the store. Notice the spiffy “Blueberry Uniforms” worn by all — including the “Blueberry Guy!”


The concept is pretty simple. Attract attention of the shoppers and give them their first taste of real fresh blueberries!

Vietnam is a young country and our promotion drew the next generation of blueberry lovers.

Stay tuned for more excitement in the ongoing fresh blueberry promotion!



Vietnam Fresh Blueberry Launch

Here is the Vincomerce Flagship store at Times City, Vietnam. Yes — they build their own cities. USA Blueberries everywhere. Today, the USA Ambassador will visit and give a speech.


Beautiful blueberries is the theme.   Tomorrow, July 12 USHBC will start sampling at Vincommerce stores all over Vietnam.

Stay tuned!



India Bakery Education

Chef Shorya Kapoor, instructs class on pastry and cakes at the AITBM Baking School in Greater Noida, India. Shorya trained at the American Institute of Baking (AIB) and now integrates blueberries into the regular curricula.

Here is what Shorya demonstrated. Each year hundreds of students train at the AIBTM and they will be ready to use blueberries when they enter the job market at hotels, restaurants and bakeries.

Smoothie Time in Taipei

Temperature 85 Degrees — high humidity. Welcome to Blueberry Smoothie time in Taipei!

Our Greater China FoodTech, Mandy participates in the USDA-FAS 4th of July celebration at the Miramar Entertainment Park in Taipei.   Frozen blueberry smoothies were a hit!  And, of course — “all visits begin and end at the gift shop!”

Meet our new frozen blueberry fans!

Frozen blueberry importers in Taiwan appreciated the positive support!