2020: Year of the Blueberry

Firmenich announced ‘Classic Blueberry’ as the flavor of the year for 2020. Known for its industry-leading consumer insights and trend forecasting capabilities, Firmenich claimed blueberry as the new trendy food & beverage flavor due to its globally renowned health halo and role in encouraging consumers to experience new food trends with a sense of comfort and happiness.

“With blueberry we celebrate a flavor that is timeless and enduring, but also increasingly relevant,” says Emmanuel Butstraen, President, Firmenich Flavors. “Blueberry has been a beloved flavor for centuries in many markets and today, with our increasing focus on health and wellness, blueberries are being rediscovered and growing to be one of the most relevant flavors in many categories,” he added.

5 Reasons Why Blueberries are Named Flavor of the Year:

  1. In a recent Firmenich social media study of online discussions around “super foods,” berries were the number one food mentioned with “blueberry” as the #1 berry.
  2. In a recent survey across 16 countries conducted with nearly 5,000 consumers, Firmenich found that the number one emotion associated with blueberry was happiness, followed by a sense of comfort.
  3. Products with blueberry flavor are nearly twice as likely to make a functional claim on packaging as a typical food or beverage, according to Mintel data.
  4. Blueberry as an ingredient has been growing in food and beverage use each year since 2008. It has seen particularly strong 10-year growth in baby foods (700%), snacks (255%), special drinks (224%), breakfast cereals (145%), dairy (143%), sports & energy drinks (127%), and alcoholic drinks (100%).
  5. As a flavor used in new product development, blueberry has seen 101% growth over the past 10 years globally, with particularly rapid growth in markets such as the Middle East, Latin America and Asia, according to Mintel.

Interested in taking advantage of 2020’s biggest flavor trend? Contact us for a USHBC sample kit for new product development. Together, let’s find delicious opportunities for your products!

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