Supply + Demand = Opportunity!
Looks like another great blueberry harvest! The good news is that fresh, frozen and other processed blueberry products will be in good supply. Demand is at an all time high and new product totals look to eclipse last year’s total.
This supply + demand situation spells opportunity for food processors. (above chart is mid year 2013) Looks like we will exceed 2012! (Mintel Global New Products Database)
Health “Halo” – Manufacturers have discovered that blueberries sell! That is why you always see big beautiful blueberries on packages.
Value – Blueberries are at the most reasonable level in years, and the market looks good for years to come.
Innovation. Blueberries are showing up more and more in exciting and interesting categories. New blueberry formats such as dried powder, fiber and extracts are driving blueberry innovation into non food areas.
Check out highbush blueberries and capitalize on the formula: Blueberry Supply + Blueberry Demand = Great Opportunities!