Let’s hear it for bakery fillings.
Over the years the filling and jam and jelly category has been a loyal and steady customer for US Highbush Blueberries. Thanks to the wonderful companies who purchase millions of lbs/kg of blueberries to process into sweet spreads that are cherished around the world.
All blueberries are not alike! Experienced filling manufacturers know that soft skin blueberries work best in commercial processing. They exude flavor and color, integrate well into the jam and have wonderful flavors.
In the past few years, firm skinned blueberry varieties that are produced for fresh markets have found their way to filling manufacturers abroad. Unlike soft skinned varieties — the firm ones which are ideal for fresh and polybag — stay intact and do not exude juice and flavor.
Our message — stick with the proven product from manufacturers who have produced fillings for decades!
– Tom Payne
USHBC Food Industry Consultant