Myanmar National TV Features USA Blueberries

Thanks to the Agricultural Trade Office (ATO) in Yangon, Myanmar for the wonderful media bonanza for USA blueberries. Here we have Rachel Nelson (right) who is a big booster of blueberries and local celebrity Chef Syi Leon (left) — also a big blueberry fan!

First, you need the frozen blueberries. This is a new market and our USHBC FoodTech in Vietnam made sure that frozen and dried blueberries were available. Great Job Hana! Also thanks to Pan Myat Phu at the ATO office who worked tirelessly on this project!

The recipe uses a lot of frozen blueberries. This is a traditional old-time recipe.

Here is the finished product. Just like mom used to make!

View the entire spot on the US Embassy Facebook page.

Blueberry Cobbler

ဘာေတြခ်က္ျပဳတ္ေနပါလိမ့္။ စားဖိုမွူးအေက်ာ္အေမာ္ Syi Lwin နဲ႔ အေမရိကန္သံ႐ုံး စိုက္ပ်ိဳးေရးဌာန အရာရွိတို႔ရဲ့ လုံးဝအေမရိကန္စတိုင္လ္ ဘလူးဘယ္ရီဌာပနာမုန႔္လုပ္တဲ့ “Syi Lwin and Embassy Food” အစားအေသာက္ ခ်က္ျပဳတ္တဲ့အစီအစဥ္ကို ၾကည့္ရွုအားေပးပါဦး။ စားေကာင္းမယ့္ပုံပဲေနာ္… အစားအေသာက္နဲ႔ ရိုးရာအစဥ္အလာလိုဟာမ်ိဳးေတြ မၽွေဝတာေလာက္ဘယ္အရာမွ လူေတြကိုမနီးစပ္နိုင္ ေစပါဘူးေနာ္။What’s cooking? Watch “Syi Lwin and Embassy Food” cooking segment with celebrity Chef Syi Lwin and the U.S. Embassy’s Agricultural Affairs Officer baking an all-American blueberry cobbler. Yum! Nothing brings us together like food and sharing our traditions.

Posted by U.S. Embassy Rangoon on Thursday, September 5, 2019


Blueberry Powder Topping Taiwan!

Now, here is real innovation from I-mei Foods in Taiwan. Introducing a freeze dried blueberry powder with probiotics as a natural ice cream toping. It takes around 11 kg of frozen blueberries to make one kg of blueberry powder. Even a dusting of blueberry powder delivers a lot of blueberry!


The product is featured at 100 I-mei convenience stores and foodservice outlets. Note the team up of this Taiwan giant and Danish ingredient company Danisco a part of Dupont.

Here is the package. Note the individual servicing sizes for ice cream servings. This can also be used for topping muffins, cheese cakes and just about anything!   I-Mei is a trendsetting in no-added sugar items.  

This is a great concept for foodservice operators who want to show a commitment to “Real Fruit!”


Food Ingredients South America – 2019

USHBC Food Engineer Katia Miura says “Bem Vindo” to FISA Sao Paulo!

First time USHBC exhibited at the Food Ingredients South America Exposition (FISA) it was a bit lonely at the blueberry booth.  This is the largest gathering of food processors in the Southern Hemisphere.  We spent a lot of time explaining that a blueberry is a real berry compared to the purple palm kernel that is popular for making Acai pulp!  This year, it was “Take a number” at the blueberry booth.  We made more than 150 great contacts and leads.   You may say — don’t they purchase their blueberry supplies from South American producers.  Sure, they do.  But, for the attendees of FISA, a blueberry is an ingredient.  It must match exact formats and specifications.

USHBC was the center of attention!

What’s hot!

Frozen blueberries are in demand.  Not just any frozen blueberries, but the type we grow in North America with high brix and soft skins.  They are perfect for making jams and jellies and sauces.  Brazil is a leading sugar producing country and consumers like sweet foods!  Our Latin America Rep, Katia Miura produced prototypes of chocolates with sweet blueberry fillings.  Really sweet and flavorful and demonstrated the desirable characteristics of US frozen  blueberries!

Really delicious Brazilian style confectionery with dried blueberries and powder!

Ingredient Solutions.   Check out any Brazilian store and you will find rows of foil pouches of health mixes.  These include chia, flaxseed, quinoa and aloe.  Mix them up for a healthy start to the day.  Blueberry flakes and powders are in demand for these concoctions and the market continues to grow.  Another area of growth is in pet foods–Brazilian companies want real 100 percent pure powders.

Blueberry powders are included in dozens of products including this “beauty from within” beverage mic.

Dried Blueberries.  Sweetened dried blueberries are sought for snack mixes, cereals bars and confectionery.  The sweeter the better.

Dried blueberries in American-style pancake mix.

See you next year in Sao Paulo!





“Full Court Press” for Fresh Blueberries in Vietnam

Count the stars! USHBC Fresh promotions in 32 Cities and provinces of Vietnam!
68 stores
272 promotion days
Continued USA Blueberry Excitement!

Here is what we want to see — happy customers! This lady is pleased to find the fresh blueberries available at Da Nang City. (one of the stars in the middle of the country coast) She purchased a bunch and received the super popular –Blueberry-Beauty-Beverage-Container. This is a Hana creation! A huge hit!


Now Big C stores have joined the Blueberry promotion! Check out their online advertising!


The online blasts worked, and this lady showed up well in advance of store opening at My Tho City to make sure to get the fresh blueberries and the BBB!

Punch these cities and provinces into the Wikipedia and see where USA fresh blueberries are promoted this season:

  1. Hanoi
  2. Ho Chi Minh City
  3. Hai Phong Province
  4. Ha Long City
  5. Mong Cai City
  6. Da Lat City
  7. Dong Nai Province
  8. Thu Dao Mot City
  9. Di An Town
  10. My Tho City
  11. Can Tho City
  12. Nha Trang City
  13. Da Nang City
  14. Thai Binh City
  15. Viet Tri City
  16. Bac Ninh City
  17. Tuyen Quang Province
  18. Ninh Binh Province
  19. Thanh Hoa Province
  20. Quang Binh Province
  21. Ha Nam Province
  22. Thai Nguyen Province
  23. Buon Me Thuot City
  24. Quang Ngai Province
  25. Tra Vinh Province
  26. Kien Giang Province
  27. Long An Province
  28. Ba Ria
  29. Vung Tau Province
  30. Gia Lai Province
  31. Ninh Thuan Province
  32. Tra Vinh Province

Success!  Fresh Blueberries are new to Vietnam.  The promotion is designed to get consumers to taste the wonderful fresh blueberries!   Each week, sales are brisk and stores sell out quickly.  Already we are seeing big jumps in sales in stores after promotions and sampling.

Stay tuned!


Watson’s Beauty Buffet – Taiwan

Beauty sells in Asia! Here is the latest concept from A.S. Watson’s Pharmacies in Asia. Welcome to the “Beauty Buffet.” The product combines ingredients such as yogurt castor oil and of course — blueberry extract. This product is made in Taiwan by A.S. Watsons group which operates 7,200 stores and 1,500 pharmacies throughout Asia.



The weekly menu. Note the “Made in Taiwan” information.


Here is the “take away menu!”

Blueberry Chocolate Nirvana

The average American consumes almost 10 lbs. of chocolate per year. The “Bluenberry Guy” may consume that much in a month! My all time favorite you ask: Check out the Dark Chocolate Blueberry  from Marich Confectionery in Hollister, California. First, you start with sweetened-dried highbush blueberries.  Visit me at one of the upcoming FoodTech expositions posted on the page and try!   This is my personal favorite and a great example of the use of blueberry powder as a natural color and flavor!

Here is a good look at the Dark Chocolate blueberries. Interior is a soft sweet dried blueberry coated with a dark chocolate. The exterior is a thin white layer of white chocolate which is infused with blueberry powder to give the color and intense blueberry flavor!

Salute to Trinidad & Tobago

Many of you Blueberry Guy fans have heard me rave about my favorite blueberry-loving place on earth–next to Iceland of course. Welcome to Trinidad and Tobago.

T & T, an island nation of more than 1.6 million on the far south reaches of the Caribbean — besides amazing natural resources and the largest tar pit in the world — is famous for two things: Lord Kitchener (above) and Trini Fruit Cakes!

Fruitcakes–you either love ’em or hate em. In the world of Trinidad they are loved! Here is a home example photo from a Washington Post article. It contain seven types of dried fruits and traditionally have used glace cherries, dried prunes, raisins, currents and whatever is available. I calculated 2 times the weight of dried fruit compared to flour weight! Several years ago, the Blueberry guy received a telex from Trinidad for information on dried blueberries. And, my T & T saga began!




Now here is where it gets interesting. Blueberry guy attends the Bakery Expo in Las Vegas in 2012 and our good friends at Food Export Midwest, arranged a meeting for me with a group of bakers and importers from Trinidad! The above chart shows the dollar value imports of USA blueberries to the island nation. Data is from US Customs. You are probably asking what is Not Specified. This could be blueberries, or other fruits. But, the encouraging thing is the continued use of blueberries in Trinidad! The nation has a well-developed food industry and is a hub of intra-Caribbean basin trade.


“Big Guys on Small Islands” make things happen– as Blueberry Guy often says. Here is the owner of Kiss Bakery in Trinidad which is the leader for breads, pastries, sweets and the all-important birthday cake. Visit the Kiss Bakery Website:


Check out the different blueberry options. Blueberry Guy is hoping to meet up with the Trinidad delegation at the upcoming International Baking Industry Exposition (IBIE) in Las Vegas, September 8-12!



Glacé Blueberries!

Glacé  Blueberries — Why not! The nice thing about attending regional IFT meetings is finding unique new blueberry ingredients. Glacé fruit is an ancient food preservation technique. Simply put, fruit is placed in a heated sugar syrup which absorbs moisture and preserves once the moisture gets to a certain level.  (The product is not dehydrated with air or other processes.  The result is the  glacé fruit you see each holiday season in fruit cakes and more!

Where can these be used.  My first guess was of course — fruitcakes.  I checked the MINTEL Global New Products Database (GNPD).  I found 150 fruit cakes and about half in North America.   Almost all include glace cherries.  No blueberries to be found.  Except for our friends in Trinidad and Tobago who produce a wonderful product with dried blueberries.


To a pastry chef the plump glace blueberry can be used as a cake decorating or topping.  This may a bit far out, but glace blueberries could be used in bar drinks as a garnish like maraschino.

So far, I have found two suppliers in North America.  If you are interested send blueberry guy a note and I will point you in the right direction:






Myanmar Blueberry Bakery Training Seminars

Oh Myanmar! It all started with a chance meeting in New Orleans with a visiting group of Myanmar Bakers led by Pan Myat Phyu, Marketing Specialist for the USDA-FAS Yangon. Since then USA Blueberries and Myanmar have developed a great exchange of friendship and blueberry innovation! Here is our good friend Than Zaw Oo @ Aghee National Master Trainer of the Myanmar International Bakery & Pastry Center.

Here professional bakers learn how to use USA dried and frozen blueberries into delicious high value and unique bakery items. The dried blueberries were kindly supplied by Queen Foods, Vietnam and frozen by TMT Trading, Vietnam who have both been very cooperative getting working samples to Myanmar bakeries. Thank you Winnie at Queen Foods and Ms. Linh at TMT Trading!

Here are the finished products. Note the local flower supplier involved which is an essential link to bakeries as they deliver ingredients day to day. Master Chef A Ghee provided formulas and guidance. Look at the finished product packages prepared to show off the blueberry products!

This is the third wonderful activity we have conducted with the International Bakery and Pastry Institute of Myanmar. We look forward to many more opportunities!

Blueberries to Kerala

Kerala is a state on the Southwest Malabar Coast of India. Population: 33 million, highest literacy rate in all of India at 97%. Besides spicy food — Kerala has a reputation for innovation and entrepreneurship. Famous Lu Lu Supermarket brand started in Kerala and now is all over the Gulf, Southeast Asia and North Africa. Kerala’s 10,000 bakeries are a good example of this spirit of innovation! This month they come together to learn about blueberries at their annual Indian Bakery Federation meeting.

Just in case you are in South India on August 18–here is the detail on the bakery meeting and seminar. About 500 bakery owners are expected. Our India FoodTech Raj Kapoor will present blueberries in bakery products and show bakery innovation with blueberries.

Here is an example of Indian-blueberry innovation. We developed a collection of blueberry bakery formulas with a famous pastry chef in Delhi. Check out this blueberry-bursting brioche!

Now you may ask what happens when these 500 bakers are converted to blueberry-lovers! A few years ago they would talk to their supplier who possibly could deliver a jar of blueberry preserves from Europe. Now–it’s Blueberry time! These ladies and gentlemen are representatives of Indian companies who import, produce and supply U.S. blueberry bakery ingredients! This photo is from our cooperative effort at India Bakery Expo 2019 in Chennai! These same companies are targeting the Kerala bakery industry and ready to supply!  (by the way — that is the ever-popular Raj Kapoor on the far left!)

Thanks to our partners for driving sales of US blueberries to more than $1 million USD in 2018! 2019 looks very good!

Hawaiian Biscuits – Real Blueberries!

Congratulations to Diamond Bakery, Honolulu on the addition of Real Blueberries to their Hawaiian Biscuits.

Check out the ingredient statement: Dried Blueberries! Next time you are in the islands pick up a case! Thanks to Henry Torres and his staff at this 98 year old institution. Imua!

Check out Diamond Bakery at:

Sampling Program Drives Colombian Product Innovation

Here is a great new development from our new blueberry-loving market Colombia. As you may remember, from past posts — USHBC began work in Colombia two years ago. Besides our new product contest, we delivered a load of dried blueberry samples for use in product research and development.   One in country distributor worked tirelessly to get samples in the hands of companies and link up with our technical support!   Bravo Colombia! Mucho Gusto!

This mixed nut snack uses lots of dried blueberries. Product research analyzed the compatibility of dried infused blueberries with grains and nuts! It worked and here it is!

More dried blueberries in Colombian-made granolas.

Superfruit mix from Maca. USA blueberries — Colombian made!


Gracias!  1. to Manitoba for pioneering new blueberry products!  2. To the USDA-Foreign Agricultural Service for funding our 2019 Quality Samples Program (QSP).  If you have ever worked on chocolate or yogurt panning you can attest that it takes a lot of samples, trial and error to get the formula and technique right!  3. To Columbians everywhere who have fallen in love with blueberries — fresh, frozen, dried, and all sorts!


Salute to the Local Blueberry Sellers in Japan

Here is the sourcing map for a large Japanese Trading company called Wismettac. Note that they have global sourcing activity.  Several of these companies including Inabata, Vox Trading, Shoei Foods and many others  service the food industries large and small. 

Wismettac Foods Japan features frozen fruit from around the world and has been a steady buyer from North America. Note the use of the Real Seal on their brochure and packs sold to foodservice and bakeries.

While working the Japan Bakery Expo last week, I met dozens of bakery and confectionery companies who currently use or want to use blueberries.  They need less than full-container loads (40-foot).  The trading companies serve a very important role in serving the food industry.

Here is a chart showing the volume of frozen blueberries into Japan. The Great Tohoku earthquake and Tsunami had great effect on the economy in general. The market for frozen blueberries is rising again with the help of importers, distributors and end users!



Vietnam Fresh Promotions Reach Provinces

Hoa Binh is a mountainous province in Northern Vietnam about 75 kilometers from the Capital city of Hanoi. The population of the regional capital of Hoa Binh is around 300,000.

July 25, 2019 was a big day for Hoa Binh,  1. Grand Opening of the first Vinmart Mega Mall in the Region.  2. Arrival of fresh USA blueberries!  Promotions continue at stores in Hanoi and Ho Chi Minh City and expanding to cities all over this blueberry-loving country of 96 million!  Bring on the blueberries!

Welcome to Hoa Binh. This was a historic moment in the region and the excitement is building!

USA blueberries were the talk of the town!

Most have never seen fresh blueberries before. They tasted, they liked and purchased. And, will certainly tell their neighbors!

USA blueberries attracted a crowd! The store needed to limit items per customer!

Ladies come back for more!

Don’t worry more fresh blueberries are on the way!