They shoot…they score! Break out the “Bloody Ceasers” as this is a big big deal! After eight years of work, the British Columbia Blueberry Council (BCBC) has achieved market access for fresh BC blueberries to the People’s Republic of China. It was a great “tag-team” effort with tremendous political and technical support by the government of Canada. This is a win-win proposition for China and will supply empty market windows for fresh blueberries. Team Blueberry-USA continues to hammer out “shots on goal” with an all out effort to join our North American partners in the 1.3 billion population market. It’s “aboot” time!
One of the most popular movies in Asia in the last decade was a film by director Kar Wai Wong called “My Blueberry Nights.” The plot: a young woman (Nora Jones) takes a soul-searching journey across America to resolve her questions about love while encountering a series of offbeat characters along the way. A visit to a diner for late night blueberry pie somehow made it to the movie title.
Here we have My Blueberry Days.
This is the USHBC advertisement in the popular woman’s magazine Frau. The advertorial features our spokes model and beauty adviser Jiro Yamada in her own home in real life. Jiro gives beauty from within advice with fresh blueberries! Frau is one of the most highly-read women’s magazines in Japan and this endorsement will positions blueberries right where we want it!