China is a huge country of more than 1.3 billion. How do you reach the food processing companies spread throughout 23 provinces. Just like back home in the USA food processors attend major trade expositions similar to the Institute of Food Technologists. Attendees include Research and Development staff from food companies from all over China. They include local companies as well as multinationals. What are they looking for? The answer is — attractive value added ingredients that are formula ready. Besides frozen, they are looking for dried, liquid and high tech ingredients such as powders, flakes and others.