India Bakery Exposition – Chennai

Bakery Expo was a big event this year for USHBC FoodTech activity in India.  This year, nine (9) importers and distributors attended and shared space at this annual event.  Bakers from throughout India visited the booth and of course ask: “Where can you buy USA blueberries.”  Well, step right up.

The booth was specially constructed to provide exposition space for suppliers along with a common area.

The whole sales cycle was completed and a the USA blueberry suppliers were very thankful for the opportunity to participate.

Above: here is the group of USA blueberry suppliers at the show.

Below: Meet the “Big Boss” from the Tamilnadu Bakers Association.

Below: Brisk Traffic at the USA Blueberry booth

Disneyworld Christmas Promotion – Shanghai

December 15, 2018- Shanghai Disney kicks off American Christmas Tradition with USDA-ATO sponsored event at Disney-Town!

The staff at the USDA-FAS Agricultural Trade Office (ATO) is always looking for ways to promote US products such as blueberries.  Shanghai Disney collaborated with ATO to create a Christmas event to spotlight the American home baking tradition.  Above Ryan Scott with special guest and Chef Moma a local celebrity chef start things off at the Disney Resort!  The event was attended by invited families from the Shanghai area as well as visitors to the Magic Kingdom East!

First, visitors walked the USDA display area and tasted bakery ingredients such as almonds, raisins and of course dried blueberries which are available online from T-Mall!

Bakery suppliers from the region attended and we were able to increase our network of local suppliers.  Julia Zhu from Beijing and Mandy Chen tag-teamed this event and made some excellent contacts!

Ryan Scott, the ATO as you can see had a great time at the event and all were pleased that USHBC participated in this event.  The value of participating in a Disney-Sponsored event is huge!

Julia reported that blueberries were the most popular item at the event.

After a seminar by Chef Moma the kids got a chance to decorate with USA ingredients!

This young princess told her mom that they must enjoy the magic of blueberries at home!   Just scan the QR code and We Chat will make your wish come true!

Vietnam USA Product Showcase

Welcome to the USA Foods Showcase sponsored by the US Embassy Hanoi at the Melia Hotel, Hanoi, November 28, 2018. 

Thank you to the US Embassy in Hanoi and the ongoing support from the USDA-FAS and APHIS staff in Vietnam!   They are always looking out for blueberries.  The excitement continues.

USA Ambassador to Vietnam Daniel J. Kritenbrink visits the USA pavilion of the Food & Hotel Exposition held November 27-30, 2018.  He spent time visiting with Team Blueberry and was well versed in the great progress that USHBC has made in Vietnam in the past year.


Hana samples mini blueberry cakes from a popular Hanoi bakery! We also passed out dried and frozen blueberries which were a big hit!

Food & Hotel Hanoi

Welcome to Food & Hotel Hanoi.

This is the first major food exposition held in the Capitol City of Hanoi and it is a big deal.

Opening day at the Food & Hotel Hanoi Exposition will run November 28-30, 2018.

As you can see from the photo — frozen blueberries from the USA are a big hit!  Our mighty FoodTech Hana is working the booth and blueberries were the buzz!

American Institute of Baking Seminar

Chef Shorya Kapoor — yes the son of the ever-popular Raj Kapoor in New Delhi India – presented a seminar on highbush blueberries to fellow attendees of the Baking Technology Course at the campus in Manhattan, Kansas.

Bakery professionals from throughout the world attend the 16-week course.   Attendees included staff from some of the leading bakeries in the world including Bimbo (Mexico) , Yamazaki (Japan)  and Uni-President (Taiwan).

Shorya gave a introductory presentation on highbush blueberries and a laboratory on the optimal use of frozen blueberries in commercial muffin formulas.

Attendees were especially interested in dried blueberries, powders and other ingredient solutions!

Great job Shorya!

Incredible India Seminar

USHBC hosted an all-day seminar for importers, distributors and end users of highbush blueberries in Mumbai, India November 20, 2018.  We anticipated 40 and 86 professionals took time from their busy schedules to attend!  It was a special honor for USHBC to salute some of the pioneering companies who Nutraj, Tajir, Orchard, Delta,  IG and Anusaya among others who have worked side by side with USHBC for the past decade.

The event, coordinated by Raj Kapoor, our India FoodTech, consisted of five parts.

  1. Blueberry Education.  Tom Payne gave an overview of blueberries and blueberry ingredient solutions.
  2. A Panel discussion by importers, distributors on the market situation and strategies for moving forward.  (including  a strategy for India stakeholders to work on duty reduction with their government).
  3. A chef demo that showed the use of frozen blueberries and the economics of adding this value added ingredient.
  4. A salute to India by Tom Payne for rising from $0 to $1 million I imports in 2018, and marketing strategies for moving forward!
  5. A panel discussion by some of India’s top celebrity chefs with impressions and advice on increasing blueberry use in the food industry and food service categories.

At the end of the day, we announced that this will become a yearly event and will include a New product award.  Companies pledged to give full support to our marketing efforts — with special emphasis on use of the Real Seal in qualified products.

Thank you India!

China Fruit Veg!

Each year the Chinese government agency (AQSIQ) hosts the Fruit & Vegetable Fair in Beijing.

USHBC exhibits to show commitment to the opening of the China market for fresh blueberries! It is held in the old “Russian built” exposition center in the middle of Beijing.

China FV is the big event for fresh fruit imports for China!

Here is a video taken the morning before the show opened!

Julia works the crowd!


Durian everywhere!
Our neighbour booth: "Mr. Fuji"
I love this poster!
The key to market access...Jujube!

India Culinary-Mixology Competition

USHBC co-sponsored a culinary and mixology competition at the SIAL-India Exposition, September 19-21 in New Delhi.

Competitors concocted blueberry margaritas, mojitos and lassis!

Stay tuned to learn the winning mixology recipe!

Mexico Food Tech Summit – 2018

Mexico Food Tech Summit – 2018

USHBC will exhibit at the Mexico Food Tech Summit and Expo held in Mexico City September 26-27. Prior to the show — Meetings have been scheduled with some of the leading food processing companies in Mexico. Viva Mexico!


The Mexico food industry is on the move.

Grupo Bimbo is the largest bakery in the world and also the largest bakery in the USA and Canada as well as Central and South America. They just opened operations in China!

Rich’s Products distributes bakery ingredients all over the nation of 130 million.

Kellogg’s and Quaker operate thriving businesses in cereals and snack bars.

This is not to mention all of the important regional and national food processing companies!



USHBC has been working in the Mexican food industry for the past 15 years and we have seen a lot of changes  — for the good.


New Blueberry Products as of 9/24/2018

  • Companies are calling blueberries — blueberries!
  • Some still call “mora Azul,” but few “arándano” which means cranberry!
  • Some of the most innovative products in North America are coming from Mexico. Mexico is home to ancient grains and we are seeing more and more blueberry combinations.
  • The health snack sector loves blueberries.  Bars contain dried blueberries.
  • Dairy manufacturers are flavoring with blueberry.

Big week ahead!  Go Blueberries!

Viva Colombia!

I love it when a plan comes together.

We have seen interest in blueberries in Colombia for the past few years.

Whenever we exhibit at Miami, we always meet Colombian importers and  food processors with interest.  This country of 49 million is on the rise.   With an end of a civil war which has hindered the economy since the mid-1960s — Colombia is on the move.

Colombians love blueberries.  They have a native species in the wild and have been developing a small domestic crop to feed demand.

Colombian food processors are on the leading edge of new product development with blueberries.   Since USHBC started work in-country two years ago, we have seen developments of new blueberry products including, baking, snacks and confectionery.

Dried blueberries and ingredient solutions such as flakes and powders are used in the food industry and poly-bag frozen blueberries can be found in supermarkets nationwide!

On September 7, 2018 USHBC held it’s first annual Dynamo New Product Award for innovation.

2018 Dynamo New Product Award Winners!

Check out this video.  You can sense the excitement!  Watch this market grow!

More Food Ingredient India Action!

Food Ingredients India (FII) in Greater Noida (Delhi) concluded today.

Our FoodTech Raj Kapoor says it was a big success.  

This year we opted for a double wide booth and set up a “Blueberry Lounge.”  This allowed room for meetings.   In advance of the show, Raj invited dozens of current sellers of frozen dried and further processed blueberries to the show.   These early-adapter companies are extremely important for market development.  They already have product in-country and most companies are looking for local supplies much smaller than the full-container loads.   These companies participated in the event along with USHBC and this teamwork really pays off with good will and more business in the food industry sector.

At the same time new players visited the booth and this included companies from far off regions who have heard the news about USA blueberries!   These companies are handled differently and leads are passed back to the home office for follow-up and connection to the USA suppliers.

One thing for sure — several years ago when we exhibited — it was pretty lonely at the Blueberry Booth.  Now, we are really a center of attraction!

USA Blueberries are hot!

Mascot Fans were a bit hit again in Delhi -- imagine 89 F and 70% humidity outside!
You may be wondering what the guy in the white shirt is doing on the smart phone all of the time. He is adding visitor names to the USHBC-India What's ap group. It is a really active group and once you are on it you are connected to all sorts of interaction with blueberry-interested peers!

Food Ingredients India -Blueberry HQ!

Welcome to the Blueberry Lounge!  

This is a trade-only event and this year we are cooperating with ten different ingredient sellers who carry, frozen, dried and further processed blueberries.

We have plenty of space in the USHBC booth and meetings are happening continually.

The gentleman in the Real t shirt is from a local foodservice supply company who sells frozen blueberries 5-star hotels in South India.


Raj Kapoor meets with companies looking for dried blueberries.

Teaching the Teachers in Taiwan

USHBC cooperated with the (American Institute in Taiwan (AIT) and Tunghai University in Taichung (Central Taiwan) on a one day training seminar (August 31, 2018) for culinary teachers in the region.

The concept: Train the trainers about US blueberries for hotel and restaurant professionals.

They will train students who will be the workforce as friends of blueberry!


Executive Chef from Taiwan hotel chain demonstrates US blueberries to teachers and trainers from throughout the Taichung region.   These teachers influence hundreds of students each year who enter the hotel and restaurant profession.   Now they are experts on fresh and frozen blueberries.


Mandy Chen aka. “Blueberry Mandy” starts things out with an overview of US blueberries.


Next, executive chef demonstrates making superb desserts with blueberries including plating and presentation.


Many thanks to the American Institute in Taiwan (AIT) especially Cleo Fu, a longtime booster of blueberries!   Also thanks to the Department of Hospitality Management at Tunghai University in Taichung as well as the Department of Animal Sciences and Biotechnology (Food Science Department).




And the results...

The perfect blueberry cheesecake!
A meat dish with a signature blueberry steak sauce!

By Popular Demand – Here is the Brigadeiro Recipe!

Food Ingredients South America (FISA) was a hit! 

For three days, the Blueberry FoodTech team met a continual stream of interesting companies!    To liven things up, we served a traditional Brazilian Brigadeiro treat.   You all know that Brazilians love things sweet.  This is the leading sugar producing country in the world.  This traditional confectionery is made with sugar, condensed milk and now–Blueberries!

The World is Flat…FISA is an international exhibition of food ingredient suppliers and regional food industries.  This included a large delegation of exhibitors from China (see mascot post) and India.   On day one our neighbor booth from Mumbai came by and tasted the blueberry brigadeiro. They loved it and came back again and again.  Evidently the taste of the condensed milk and sugar is similar to the Indian ice cream treat called “kulfi.”  Word spread throughout the Indian exhibitors and dozens of new “brigadeiro friends” stopped in again and again. Some pledged to return to India and give it a try — with blueberries of course!

Background:  The Brigadeiro is a “traditional” sweet which was actually created in the 1940s and has grown in popularity since.   The name is traced back to a national election where a Military Brigadier General named Eduardo Gomes was an extremely popular candidate.  The campaign slogan aimed at female voters: “Vote for the Brigadier General who is handsome and single.”  The ultra-sweet Brigadeiro confection was created during the campaign as a fund raiser at election rallies.   The candy was a big success, but unfortunately the candidate lost the election.  But the candy grew in popularity and the name Brigadeiro has stuck!  Typically this is a home-made candy and every family has a home recipe.   It is also a commercial confectionery filling that is sold in high-end retail shops.  Brazilians are normally food purists when it comes to national items like caipirinhas (rum beverage) and feijoada (bean stew)  — but a new generation of consumer loves to experiment with new flavors:  Introducing  the blueberry brigadeiro!

The Recipe!

Brigadeiro in a cup with blueberry and milk powder.


– For the blueberry jam:

  • 1 cup of frozen blueberries
  • 2 Tsp of fresh lemon juice
  • 2 Tsp of blueberry concentrate juice (optional)
– Brigadeiro:
  • 1 can (395g) of condensed milk
  • a pinch of  salt
  • 1 Tsp of unsalted butter
  • 200 mL of table cream
  • 1 cup of powder milk
Prepare the blueberry jam:
  1. In a saucepan, combine frozen blueberries, lemon and blueberry concentrate juice. Bring to a simmer and cook over medium-low heat until the liquid has started thicken. Crush the blueberries with the back of a spoon to release the juice of the fruit. Set aside.
Prepare the brigadeiros:
  1. Combine butter, salt and condensed milk in a saucepan over low heat. Stir well until butter is melted.
  2. Add table cream and powder milk. Continuously stir until mixture thickens and you see the bottom of the pan for a couple of seconds before the mixture levels out again. Add the blueberry jam and stir until well combined.
  3. Remove from heat, transfer to a plate and let it cool to room temperature.
  4. Put in small cups.