Blueberry “Bubble” Beverages in Vietnam

Bubble Tea is one of the most popular beverages all over Southeast Asia. The concept: bubble shaped orbs made from tapioca starch are served in cold tea beverages. You suck up the bubbles with the big straw. Why not replace the tapioca balls with blueberry?  With inspiration from Hana our FoodTech in Vietnam and frozen blueberries from a local foodservice supplier (TMT) –we have it!   Cheese and Coffee, a local chain with outlets all over Vietnam launched its new blueberry bubble beverages with a splash! Word is: “take a number” as the crowds are lined up to try!

Congratulations to Team Blueberry in Vietnam including Hana and her friernds from Cheese and coffee and TMT! The company has already increased its imports of frozen blueberry containers this year to fill the demand of this beverage concept!!!  Next, we will take this concept to Myanmar, then Philippines where we believe this will also be a big hit!

Good Morning Myanmar!

It all started with a chance meeting with Myanmar visitors to a Food Expo in New Orelans. Twenty importers and bakers were in tow. We took them to Mississippi to see blueberries and experience real southern hospitality. The importers returned and started importing. Now the lead baker from Myanmar follows with the roll out of a new blueberry cream roll. Keep an eye on Myanmar!

Gifting For Tet (Vietnamese New Year)

Now that the ultra-successful fresh blueberry campaign is complete–time to keep the blueberry momentum going. TMT Trading, which was a pioneer in bringing frozen blueberries to Vietnam, has now launched a new dried blueberry line!   Just in time for Tet — the Vietnamese Lunar New Year. This is the most important time for Vietnamese to return to their home town or village. Dried blueberries are the perfect gift!

Semper Fi in Saigon

November 10 is a special day for United States Marines all over the world. Ho Chi Minh City, Vietnam is no exception. USHBC was a participant in this year’s big event to honor Marines, past and present– especially the local Security Guard Detachment.

Hana and colleagues from USDA and local trade.

Special gifts for attendees. You never know when these will come in handy.


Myanmar Food Tech

Welcome to FoodTech Myanmar. This was the first food processing exposition in Myanmar and blueberries were the talk of the show!


Food processors, importers and distributors had heard of the big success in Vietnam and were excited to see USA blueberries in Yangon.


The USHBC booth was the talk of the show and visitors came from far away to connect! Frozen blueberries are used for smothies and bakery items. Dried blueberries are also interesting for the snack sector. What a show!

Hana and Bell Excellent Adventure

Our route took us 690 miles, two states and six Vietnamese restaurants!  Hana, our Vietnam FoodTech helped tour Ms. Bell Dong from Dan On Foods (Vietnam) around the Pacific Northwest. They visited blueberry farms, a dried blueberry factory and attended the USHBC meeting in Richland, Washington! Dan On Foods is a customer of dried blueberries and produces snack foods in Vietnam which are distributed all over Southeast Asia and China!  Here they are in Seattle at Pho #6!

Pho Hung Restaurant in Portland was voted top Pho of all six restaurants sampled on the “Excellent Adventure.” Really authentic according to Hana and Bell

Just when you thought it was safe…
This rest stop photo in Central Washington  is sure to end up in Facebook posts all over Vietnam.

Welcome back Hana and Bell!

Myanmar National TV Features USA Blueberries

Thanks to the Agricultural Trade Office (ATO) in Yangon, Myanmar for the wonderful media bonanza for USA blueberries. Here we have Rachel Nelson (right) who is a big booster of blueberries and local celebrity Chef Syi Leon (left) — also a big blueberry fan!

First, you need the frozen blueberries. This is a new market and our USHBC FoodTech in Vietnam made sure that frozen and dried blueberries were available. Great Job Hana! Also thanks to Pan Myat Phu at the ATO office who worked tirelessly on this project!

The recipe uses a lot of frozen blueberries. This is a traditional old-time recipe.

Here is the finished product. Just like mom used to make!

View the entire spot on the US Embassy Facebook page.

Blueberry Cobbler

ဘာေတြခ်က္ျပဳတ္ေနပါလိမ့္။ စားဖိုမွူးအေက်ာ္အေမာ္ Syi Lwin နဲ႔ အေမရိကန္သံ႐ုံး စိုက္ပ်ိဳးေရးဌာန အရာရွိတို႔ရဲ့ လုံးဝအေမရိကန္စတိုင္လ္ ဘလူးဘယ္ရီဌာပနာမုန႔္လုပ္တဲ့ “Syi Lwin and Embassy Food” အစားအေသာက္ ခ်က္ျပဳတ္တဲ့အစီအစဥ္ကို ၾကည့္ရွုအားေပးပါဦး။ စားေကာင္းမယ့္ပုံပဲေနာ္… အစားအေသာက္နဲ႔ ရိုးရာအစဥ္အလာလိုဟာမ်ိဳးေတြ မၽွေဝတာေလာက္ဘယ္အရာမွ လူေတြကိုမနီးစပ္နိုင္ ေစပါဘူးေနာ္။What’s cooking? Watch “Syi Lwin and Embassy Food” cooking segment with celebrity Chef Syi Lwin and the U.S. Embassy’s Agricultural Affairs Officer baking an all-American blueberry cobbler. Yum! Nothing brings us together like food and sharing our traditions.

Posted by U.S. Embassy Rangoon on Thursday, September 5, 2019


“Full Court Press” for Fresh Blueberries in Vietnam

Count the stars! USHBC Fresh promotions in 32 Cities and provinces of Vietnam!
68 stores
272 promotion days
Continued USA Blueberry Excitement!

Here is what we want to see — happy customers! This lady is pleased to find the fresh blueberries available at Da Nang City. (one of the stars in the middle of the country coast) She purchased a bunch and received the super popular –Blueberry-Beauty-Beverage-Container. This is a Hana creation! A huge hit!


Now Big C stores have joined the Blueberry promotion! Check out their online advertising!


The online blasts worked, and this lady showed up well in advance of store opening at My Tho City to make sure to get the fresh blueberries and the BBB!

Punch these cities and provinces into the Wikipedia and see where USA fresh blueberries are promoted this season:

  1. Hanoi
  2. Ho Chi Minh City
  3. Hai Phong Province
  4. Ha Long City
  5. Mong Cai City
  6. Da Lat City
  7. Dong Nai Province
  8. Thu Dao Mot City
  9. Di An Town
  10. My Tho City
  11. Can Tho City
  12. Nha Trang City
  13. Da Nang City
  14. Thai Binh City
  15. Viet Tri City
  16. Bac Ninh City
  17. Tuyen Quang Province
  18. Ninh Binh Province
  19. Thanh Hoa Province
  20. Quang Binh Province
  21. Ha Nam Province
  22. Thai Nguyen Province
  23. Buon Me Thuot City
  24. Quang Ngai Province
  25. Tra Vinh Province
  26. Kien Giang Province
  27. Long An Province
  28. Ba Ria
  29. Vung Tau Province
  30. Gia Lai Province
  31. Ninh Thuan Province
  32. Tra Vinh Province

Success!  Fresh Blueberries are new to Vietnam.  The promotion is designed to get consumers to taste the wonderful fresh blueberries!   Each week, sales are brisk and stores sell out quickly.  Already we are seeing big jumps in sales in stores after promotions and sampling.

Stay tuned!


Myanmar Blueberry Bakery Training Seminars

Oh Myanmar! It all started with a chance meeting in New Orleans with a visiting group of Myanmar Bakers led by Pan Myat Phyu, Marketing Specialist for the USDA-FAS Yangon. Since then USA Blueberries and Myanmar have developed a great exchange of friendship and blueberry innovation! Here is our good friend Than Zaw Oo @ Aghee National Master Trainer of the Myanmar International Bakery & Pastry Center.

Here professional bakers learn how to use USA dried and frozen blueberries into delicious high value and unique bakery items. The dried blueberries were kindly supplied by Queen Foods, Vietnam and frozen by TMT Trading, Vietnam who have both been very cooperative getting working samples to Myanmar bakeries. Thank you Winnie at Queen Foods and Ms. Linh at TMT Trading!

Here are the finished products. Note the local flower supplier involved which is an essential link to bakeries as they deliver ingredients day to day. Master Chef A Ghee provided formulas and guidance. Look at the finished product packages prepared to show off the blueberry products!

This is the third wonderful activity we have conducted with the International Bakery and Pastry Institute of Myanmar. We look forward to many more opportunities!

Vietnam Fresh Promotions Reach Provinces

Hoa Binh is a mountainous province in Northern Vietnam about 75 kilometers from the Capital city of Hanoi. The population of the regional capital of Hoa Binh is around 300,000.

July 25, 2019 was a big day for Hoa Binh,  1. Grand Opening of the first Vinmart Mega Mall in the Region.  2. Arrival of fresh USA blueberries!  Promotions continue at stores in Hanoi and Ho Chi Minh City and expanding to cities all over this blueberry-loving country of 96 million!  Bring on the blueberries!

Welcome to Hoa Binh. This was a historic moment in the region and the excitement is building!

USA blueberries were the talk of the town!

Most have never seen fresh blueberries before. They tasted, they liked and purchased. And, will certainly tell their neighbors!

USA blueberries attracted a crowd! The store needed to limit items per customer!

Ladies come back for more!

Don’t worry more fresh blueberries are on the way!


Vietnam Fresh Blueberry Promotions

Welcome to our Fresh Blueberry promotion at Vinmart Ho Chi Minh City, Vietnam.  Note the “Beautiful Blueberry” imaging and posters decorating the store. Notice the spiffy “Blueberry Uniforms” worn by all — including the “Blueberry Guy!”


The concept is pretty simple. Attract attention of the shoppers and give them their first taste of real fresh blueberries!

Vietnam is a young country and our promotion drew the next generation of blueberry lovers.

Stay tuned for more excitement in the ongoing fresh blueberry promotion!



Vietnam Celebration

Lots to celebrate in Hanoi, Vietnam!

USA Independence Day a little early!

The 50th Anniversary of the USA Moon Landing

2nd Anniversary of Hana working for the USHBC in Vietnam

Upcoming arrival of fresh blueberries from the USA.

Our Hana and Van attended the big event and served Real Blueberry smoothies which were a big hit in the hot and humid summer!

Semper Fi!

Smoothie time!






Beautiful Blueberry Extracts for Vietnam

Two years ago, we started seeing Korean skincare products on the market in Vietnam.  Now here is an example of a new Vietnam-made product using USA blueberry extract and olive oil!   Hana, our local foodtech, has been linking local companies with samples and supplies!

Oh Myanmar

It all started almost a year ago in New Orleans, Louisiana.  USHBC exhibited at the Dairy Deli Bakery Exposition which is a gathering of up and coming companies in the food industry.  It was an excellent show, lots of interest in blueberries.  All of a sudden, a group of 15 bakery owners from Myanmar (Formerly Burma) arrive at our booth!  They were in town on a USDA sponsored training visit.   They were excited to see blueberries!  After a nice visit — I mentioned “why don’t you head up to Mississippi and see the real thing.”  After a call to one of the growers in Poplarville, off they went to blueberry heaven!

Now beam ahead to 2019.  We received a note from the USDA office that this same group of bakers were organizing an all day seminar and exposition in Yangon, the capital.  The concept was for the traveling group to share experiences with the local baking industry.  USHBC was invited as VIP guest and Tom and Hana headed off to Myanmar!

I arrived at midnight to this exotic Southeast Asian city.  In the morning, here is the view from my hotel window.  This place is the fastest growing economy on earth according to the World Bank!

Welcome to the Showcase!

In the morning, we had an exposition and bakers and suppliers from throughout Myanmar attended.  Here is Hana hard at work at the booth.

Next we had a chef demonstrate how to make a Myanmar pizza with  blueberries.

Yummy pizza!

A great success.  We re-connected with our Myanmar friends and some are already using frozen and dried blueberries in local products!

Hana gets participation award from Rachel Nelson of the USDA in Myanmar.

Good day from Myanmar!

Saigon Chefs Association

USHBC FoodTech Hana presents concepts at Saigon Chef Association meeting

Ho Chi Minh City – Hana continues to work the booming foodservice channel in Vietnam with cooperation with the local chef association.   Chefs are excited to see frozen blueberries available at last in Vietnam as well as dried and soon fresh!