“Boots on the Ground” in Taiwan!

Mandy may not wear army boots, but she definitely is our “boots on the ground” in Taiwan. Being a local, she knows the trade well. When there is a opportunity for promotion with the local USDA office– she is ready.

 

The Republic of China (ROC). What makes it so special.
>Taiwan is an American friendly country.
>Taiwan was one of the first offshore markets to blossom. USHBC approached the island in in the 1990s and introduced fresh “Lan Mei!”
>Although small, Taiwan is an important trendsetter in “Greater China.”  This includes countries in Asia where “overseas Chinese” run the business. (Philippines, Indonesia, Malaysia).
>Taiwan has developed into one of our top markets — first for fresh blueberries and now processed.

 

Taiwan is a great market and has room to grow too! Ask any shipper– they will tell you that Taiwan is tricky due to some very restrictive Maximum Residue Levels (MRLs).

 

In the past four years, Mandy has received the panic call from blueberry partners who need help. All of us know you must keep the stores stocked. Mandy has worked with importers and stores to get fresh and frozen promotions running quickly. Above: See this winter promotion with smoothies for frozen blueberries!

 

Here is an example where Mandy arranged for a video by Doc Blueberry which was accessible on a QR code in supermarket chains. Consumers concerned about food safety got the straight scoop from Dr Wei Yang of Oregon State University.  Retailers loved it and started to stock up on blueberries!

 

Mandy keeps very busy. Each month she visits manufacturers and retailers.   She participates in events including trade shows, seminars and receptions. Mandy keeps close ties with the USDA-Agricultural Trade Office (ATO) at the American Institute in Taiwan and is the go-to person for any blueberry industry visitors who come to Taiwan.  Above: Mandy attends a USDA reception with the Vice President of the ROC attending.

 


Blueberry Powder Topping Taiwan!

Now, here is real innovation from I-mei Foods in Taiwan. Introducing a freeze dried blueberry powder with probiotics as a natural ice cream toping. It takes around 11 kg of frozen blueberries to make one kg of blueberry powder. Even a dusting of blueberry powder delivers a lot of blueberry!

 

The product is featured at 100 I-mei convenience stores and foodservice outlets. Note the team up of this Taiwan giant and Danish ingredient company Danisco a part of Dupont.

Here is the package. Note the individual servicing sizes for ice cream servings. This can also be used for topping muffins, cheese cakes and just about anything!   I-Mei is a trendsetting in no-added sugar items.  

This is a great concept for foodservice operators who want to show a commitment to “Real Fruit!”

 


Watson’s Beauty Buffet – Taiwan

Beauty sells in Asia! Here is the latest concept from A.S. Watson’s Pharmacies in Asia. Welcome to the “Beauty Buffet.” The product combines ingredients such as yogurt castor oil and of course — blueberry extract. This product is made in Taiwan by A.S. Watsons group which operates 7,200 stores and 1,500 pharmacies throughout Asia.

 

 

The weekly menu. Note the “Made in Taiwan” information.

 

Here is the “take away menu!”


Smoothie Time in Taipei

Temperature 85 Degrees — high humidity. Welcome to Blueberry Smoothie time in Taipei!

Our Greater China FoodTech, Mandy participates in the USDA-FAS 4th of July celebration at the Miramar Entertainment Park in Taipei.   Frozen blueberry smoothies were a hit!  And, of course — “all visits begin and end at the gift shop!”

Meet our new frozen blueberry fans!

Frozen blueberry importers in Taiwan appreciated the positive support!

 


Taiwan Frozen Polybag Promotion to the Rescue

PX Mart is the largest retail grocery chain in Taiwan. To start off the new season.

Simple Concept” Sampling of frozen polybag blueberries in-store, preparing smoothies with simple ingredients sold in store!

Results: Blue bar is before, orange bar after. The most positive result — importers of frozen blueberries greatly appreciated the support and are back on track with USA frozen imports!