Cheese & Coffee is a trendsetting coffee chain located in the major cities of Vietnam. Vietnamese are passionate about good coffee, cheese and now — blueberries! (Note the construction crane on the upper left corner of this photo taken in Ho Chi Minh City (formerly Saigon) They are everywhere!
Chilled coffee drinks with frozen blueberry is the draw! Our super-charged Food Tech Hana provided 1 kg bags of frozen IQF blueberries as part of a USDA funded Quality Samples Program (QSP). Cheese and Coffee research chefs developed a whole line of blueberry products including blueberry cheesecake, smoothies and Hana’s favorite: “Chocoberry”. Trials led to production and that led to a new product category in Vietnam that is on the rise.
The excitement is building! Note the Winter Cocoberry promotion poster! The new line is especially popular with the young Vietnamese Café culture. Winter time is still warm weather in Southern part of Vietnam and rainy too. A refreshing chilled beverage is a must! Hana is getting calls from other chains, hotels and restaurants who want to try frozen blueberries!
Congratulations to Team Blueberry Vietnam! Also, thanks to the USDA-Foreign Agriculture Service (FAS) for funding the initial frozen container of blueberries. This has primed the pump and importers are following up with commercial orders to chase the demand!