We blueberry guys were quite surprised a decade ago when we started noticing new product introductions in non-human food product areas such as pet foods and cosmetics. Now — we are noticing a new way-out-there category: Non-Foods and household products.
Last year we started to see dozens of blueberry scented and identified household cleaners, candles, cleaners and others. Do they use real blueberries — not sure. Do they provide blueberry exposure at the market — yes. What does this all mean? Blueberries have a “rock star” image and brand managers recognize this. Not sure if we should take this all as an insult or compliment, but for now we will take exposure!