“Boots on the Ground” in Taiwan!

Mandy may not wear army boots, but she definitely is our “boots on the ground” in Taiwan. Being a local, she knows the trade well. When there is a opportunity for promotion with the local USDA office– she is ready.


The Republic of China (ROC). What makes it so special.
>Taiwan is an American friendly country.
>Taiwan was one of the first offshore markets to blossom. USHBC approached the island in in the 1990s and introduced fresh “Lan Mei!”
>Although small, Taiwan is an important trendsetter in “Greater China.”  This includes countries in Asia where “overseas Chinese” run the business. (Philippines, Indonesia, Malaysia).
>Taiwan has developed into one of our top markets — first for fresh blueberries and now processed.


Taiwan is a great market and has room to grow too! Ask any shipper– they will tell you that Taiwan is tricky due to some very restrictive Maximum Residue Levels (MRLs).


In the past four years, Mandy has received the panic call from blueberry partners who need help. All of us know you must keep the stores stocked. Mandy has worked with importers and stores to get fresh and frozen promotions running quickly. Above: See this winter promotion with smoothies for frozen blueberries!


Here is an example where Mandy arranged for a video by Doc Blueberry which was accessible on a QR code in supermarket chains. Consumers concerned about food safety got the straight scoop from Dr Wei Yang of Oregon State University.  Retailers loved it and started to stock up on blueberries!


Mandy keeps very busy. Each month she visits manufacturers and retailers.   She participates in events including trade shows, seminars and receptions. Mandy keeps close ties with the USDA-Agricultural Trade Office (ATO) at the American Institute in Taiwan and is the go-to person for any blueberry industry visitors who come to Taiwan.  Above: Mandy attends a USDA reception with the Vice President of the ROC attending.